Media Manager

The role is primarily responsible for developing and overseeing the media (digital and traditional) strategy for our Africa markets, in collaboration with our media agencies, media partners, Brand and Commercial Teams. The role will aid in creating measurable and increasingly efficient Data Smart media strategies and action plans.

To be successful in the role, you’ll deliver on the following :

• Ensure the transparency and visibility of all media investments managed by our media agencies and partners, on behalf of PR SA (TV, online, print, outdoor, other media) across Africa (excluding Nigeria)
• Developing and managing Connection Plans to efficiently reach and engage our key target audiences and occasions with the right message on the right channels at the right time
• Monitor on a constant basis the performance of our media investments :
• Bring upfront, in the organization, a true vision and Strategy for media within Pernod Ricard Africa and lead the strategic conversations with Brand Teams
• Entering into deals and negotiations with media publishers through the agency when relevant for cost savings and / or access to exclusivity / innovation across media channels
• Ensuring Pernod Ricard Africa is taking advantage of the Global media deals where relevant
• Defining, in collaboration with the PR Brand Teams, strong and added value media strategies / briefs that can then be articulated and implemented by media agencies and partners
• Manage flow plans across all brands and ensuring the right level of investment is allocated per campaign

Key Duties and Responsibilities :

Media Vision and Ambassadorship

Landscape Changes and Education

Media Strategy and Media Planning

Collaboration across the following teams :

Media Efficiency and Media Effectiveness

Budget Management

Agency Management

This position works under the leadership of the Marketing Acceleration Director, but ensures close alignment & coordination across Brand teams, Consumer Insights teams, Digital Team and with select roles in the broader organization (i.e. other Digital functions at PRHQ, global Brand companies), and external partners (i.e. Media Agency, Data Marketing Agency) as needed.

Job Requirements

Minimum Requirements and Work Experience

Functional and Technical Competencies :

Media & Digital Media, Strategy and media planning, Google Full Stack, DMP understanding, Data driven marketing, Verbal and Written Communication Skills, Relationship Management, Problem Solving, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer Relationship Marketing.

Having worked with Agency media tools, Google Studio / Meta Business Manager / DatoRama / Chase / Tablea / etc.

Behavioural Competencies :

Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative and ability to get involved in detail.

Job Posting End Date :

Target Hire Date :

Target End Date :

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