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Digital Media Planner
Publicis Groupe Africa Pty LtdJohannesburg, Gauteng, South Africa1 day ago
Job descriptionBuilding implementation plans in line with the strategic requirements and KPI’s Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made) Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other) Immediately flag discrepancies, wherever these may rise - creative, budget, timing KPI’s etc. Plan and load bookings using Publicis Starscape tool (training will be provided) Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided). Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend. Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction. Manage proof of flighting with campaign management - include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised Ensure QA testing happens on all campaigns Ensure taxonomy is implemented correctly and in line with the brand requirements Ensure the correct tagging is implemented Send chase lists to the creative agencies in line with the implementation plans Chase the creative agencies for the delivery of creative elements for campaign management execution Flagging creative delays with client that affect go-live or pacing Ensure creative agencies are delivering best-practice creative, on time and on brief Pre-check all the received assets from the client / creative agency / digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets Align on strategy requirements and deliverables before building implementation plans Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy. Drive the delivery of interim and post campaign reports Ensure the data accuracy of reports Ensure correct formatting of the reports Ensure benchmark and all required information is included in the reports Collate all invoices Check flow-plan actualisation Send billing pack and revised CE’s to byer Weekly spend tracking Weekly creative delivery tracker Weekly - Optimisation report Recommendations for improvement Key insights into the campaigns performance Optimisation recommendations Regional requests Input into close-out reports
Company Description
We harness the power of data and technology to inspire and move people and business forward. We area full service media agency, offering everything from media strategy, planning, and buying, to digitalmedia services, negotiations, modelling, analytics, and consulting.
We harness the power of data and technology to inspire and move people and business forward. We area full service media agency, offering everything from media strategy, planning, and buying, to digitalmedia services, negotiations, modelling, analytics, and consulting.
Overview
Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.
Responsibilities
- Ensure the effective operational management of all digital media campaigns in your portfolio.
- Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team.
- Be fully accountable and responsible for all digital implementation requirements.
Implementation plans
Campaign Management and AdOps Alignment
Tracking, Tagging & Taxonomy
Creative Agency Alignment
Strategy Alignment
Post & Interim Campaign Reports
Buying & Billing Alignment
Other Reporting
Qualifications
Experienced cross-platform campaign management and implementation planning. Ability with speed and accuracy.
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Planner • Johannesburg, Gauteng, South Africa
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