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Digital Marketing Manager

Digital Marketing Manager

VirtuHireZA
30+ days ago
Job type
  • Remote
  • Quick Apply
Job description

As a Digital Marketing Manager , you will be responsible for developing and executing digital

marketing strategies tailored to our recruitment agency clients. You will play a key role in SEO

strategy and optimization (60% focus), technical setup for new clients, marketing

performance analysis, and enhancing our overall service offerings. The ideal candidate will

have a deep understanding of SEO, is commercially aware of the recruitment market, and is

passionate about continuously improving our clients digital marketing services.

Key Responsibilities

SEO Strategy and Execution (60%)

  • Develop and implement comprehensive SEO strategies to improve clients' search

rankings and visibility.

  • Conduct thorough keyword research, competitive analysis, and on-page SEO

    • optimisation.

  • Oversee technical SEO audits and provide actionable insights to improve website

    • performance.

  • Optimize content for search engines, including blogs, landing pages, and job postings.
  • Manage and improve local SEO strategies to enhance recruitment agency visibility.
  • Track and analyse SEO performance metrics, ensuring continuous improvement.
  • Stay updated with SEO trends, algorithm updates, and best practices to maintain a

    • competitive edge.

    Technical Setup for New Clients

  • Lead the technical onboarding process for new clients, ensuring smooth integration

    • with digital platforms.

  • Set up Google Analytics, Google Tag Manager, Search Console, and other necessary

    • tools.

  • Liase with teams to Implement tracking codes, conversion pixels, and event tracking

    • across platforms.

  • Conduct website audits and provide recommendations to improve UX, performance,

    • and SEO.

    Marketing Performance Analysis and Reporting

  • Create and maintain marketing performance dashboards, tracking key KPIs such as

    • traffic, engagement, conversions, and ROI.

  • Analyse data from Google Analytics, social media insights, and paid media reports to

    • drive strategy improvements.

  • Provide clients with regular performance reports and actionable recommendations.
  • Provide clients with weekly lead updates.

    • Digital Marketing Strategy and Awareness

  • Stay up to date with all digital marketing channels, including PPC, paid social, email

    • marketing, and content marketing.

  • Collaborate with internal teams to align SEO efforts with paid and organic strategies.
  • Identify opportunities for new services or improvements to enhance client results.
  • Assist teams to develop optimised campaign assets such as landing pages and email

    • templates.

  • Assist teams to upload and schedule content to both the website and social media

    • channels.

  • Assist with the development of CRM data health checks.

    • Commercial Awareness and Client Engagement

  • Understand the recruitment industry trends and how they impact digital marketing

    • strategies.

  • Proactively recommend marketing strategies based on client business goals and

    • market demand.

  • Engage with clients regularly, providing expert advice and support to maximize their

    • digital success.

    Requirements

  • 3+ years of experience in digital marketing, with a strong focus on SEO.
  • Expertise in technical SEO, content optimization, link-building strategies, and analytics.
  • Experience with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools.
  • Ability to set up and manage Google Tag Manager, tracking pixels, and UTM parameters.
  • Strong understanding of digital marketing channels, including PPC, paid social, and content marketing.
  • Analytical mindset with the ability to interpret data and translate it into strategic recommendations.
  • Confidence and ability to present data to stakeholder audiences
  • Excellent communication and client management skills.
  • Understanding of, and interest in developing AI custom prompts and tools to deliver work, embracing the role that the human touch plays in AI adoption
  • Keen interest and understanding of the role that job postings play on a recruitment website, with a curiosity to learn best practices, stay abreast of updates and provide solutions for different recruitment requirements
  • Passion for continuous learning and staying ahead of digital marketing trends
  • Knowledge of the recruitment industry or previous experience working with recruitment agencies is a plus.
    • Create a job alert for this search

    Digital Marketing Manager • ZA

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