Direct Marketing Specialist

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Hello Future Direct Marketing Specialist

About the Role

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen. As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Responsibilities

• The Direct Marketing Specialist oversees the planning, execution, and optimization of direct marketing campaigns.
• They create targeted strategies to engage customers through channels such as email, direct mail, and digital platforms.
• Effective marketing relies on understanding our audience; the specialist analyses customer data, segments the audience, and tailors messaging to specific demographics, behaviors, and preferences.
• Crafting compelling content is vital; the specialist collaborates with creative teams, ensuring that campaign materials align with brand guidelines and resonate with our audience.
• Managing campaign budgets efficiently is crucial; the specialist tracks expenses, allocates resources wisely, and ensures cost‑effective execution.
• Regularly evaluating campaign results is essential; the specialist analyses metrics, identifies trends, and recommends adjustments to improve performance.
• The specialist collaborates with other marketing teams (e.g., product marketing, digital marketing) to align messaging and create cohesive customer experiences.
• The specialist focuses on both retaining existing customers and acquiring new ones; they design loyalty programs, referral initiatives, and personalized communications.
• In an era of heightened data privacy concerns, the specialist ensures compliance with regulations (e.g., POPIA, ECTA, CPA) and protects customer information.
• Coordinating with external agencies and vendors is part of the role; the specialist selects partners, negotiates contracts, and monitors their performance. The marketing landscape evolves rapidly.
• The specialist stays informed about industry trends, adopts new tools, and adapts strategies accordingly.

Qualifications

Benefits

Ideal Candidate

Job Details

Applications will not be accepted on 14 / 11 / 25 and onwards. All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.

Apply now!

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