CONTENT WRITER / COPYWRITER - DIGITAL CHANNELS

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CMG is a US-based performance marketing agency with a global workforce, specializing in the healthcare sector. We help healthcare brands maximize ROI through data-driven strategies, precision targeting, and measurable results that fuel sustainable growth.

Agile, entrepreneurial, and results-obsessed, CMG combines deep healthcare knowledge with cutting-edge performance marketing to deliver impact where it matters most : driving client growth and measurable return on investment.

Role Overview

The Copywriter / Content Writer is responsible for conceptualizing, crafting, and delivering compelling written content across multiple platforms — from web pages and blogs to social media, paid campaigns, and thought leadership.

You’ll work closely with strategists, designers, and digital specialists to ensure every piece of content is aligned with brand objectives, optimized for performance, and executed with precision.

We’re looking for a writer who can think strategically, write persuasively, and deliver long-form and short-form content at scale — across multiple platforms and formats — without compromising on quality or consistency.

Key Responsibilities

• Content Creation at Scale : Produce high-quality long-form and short-form content for digital platforms — including blogs, web pages, landing pages, thought leadership pieces, emailers, social posts, and paid ads.
• Long-Form Mastery : Craft detailed, structured, SEO-informed copy that drives authority and engagement (blogs, feature articles, whitepapers, brand storytelling, etc.).
• Short-Form Agility : Create thumb-stopping headlines, captions, taglines, and performance copy that converts across social and paid media channels.
• Brand Voice Consistency : Develop and maintain tone of voice guidelines; adapt style seamlessly across brands, industries, and audiences.
• SEO & Optimization : Implement keyword strategies and on-page SEO best practices to ensure visibility and search performance.
• Creative Collaboration : Work closely with designers, strategists, and digital teams to translate ideas into cohesive campaigns and narratives.
• Editing & Quality Control : Proof, refine, and QA all written output for clarity, consistency, grammar, and factual accuracy.
• Content Performance : Partner with analytics and performance teams to measure impact and iterate based on engagement data.
• Content Calendar Management : Contribute to and maintain editorial and campaign calendars to ensure consistent, timely delivery.

Requirements

Skills

Preferred Experience

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