Insights & Strategy Lead (Retail Media)

Overview

Analyse complex media data from multiple sources (including econometrics and AI modelling) to create holistic, actionable insights and recommendations

Lead the development and implementation of the insight and planning roadmap, identifying new partnerships and opportunities

Oversee post-campaign analysis, ensuring robust methodology and clear communication of results to clients and internal teams

Champion an insight-driven culture by developing training materials and elevating the team's understanding of retail media trends

Deliver strategic insights to senior client stakeholders, building trusted relationships and acting as a key advisor

Skills & Experience (Not negotiable)

Skills & Experience (Not negotiable) :

6-8 years of experience in insights, media planning, or analytics within the retail, marketing, or media industries

Proven experience managing and leading a team

An in-depth understanding of marketing theory, media planning, and channel measurement solutions

Demonstrable ability to interpret complex data and translate it into compelling, actionable business strategies

A Bachelors degree in Marketing, Business Analytics, Statistics, Economics, or a related field

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