CRM Manager - Optimove (Must have gambling industry experience)

CRM Manager - Optimove (Must have gambling industry experience)

The CRM Manager is tasked with managing and enhancing customer relationships through the strategic application of CRM systems, data analysis, and collaborative efforts across departments to improve customer satisfaction, retention, and sales. Main responsibilities include extracting insights from customer data, developing and executing retention strategies, overseeing customer service, managing CRM system operations, and partnering with sales and marketing teams.

Primary Responsibilities

• Customer Data Management & Analysis : Maintain and oversee customer data within CRM systems, analyze customer behaviours and feedback to spot trends, and create reports to support business decisions.
• Development of Strategies : Formulate and implement strategies aimed at boosting customer engagement, loyalty, and retention, including loyalty programs, personalized messaging, and win-back campaigns.
• Customer Service & Communication : Act as the main point of contact for customers, address their inquiries and complaints, and resolve issues promptly to ensure their satisfaction.
• Collaboration Across Functions : Work alongside sales, marketing, IT, and other departments to fulfill customer needs and integrate CRM initiatives throughout the organization.
• Management of Systems : Administer and configure CRM systems, manage user permissions, generate reports and dashboards, and ensure smooth integration with other tools.
• Sales & Business Growth : Encourage upselling and cross‑selling of products and services, identify potential new customers, and collaborate on sales and marketing initiatives to drive growth.

Essential Skills & Qualifications

Seniority level

Employment type

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