E Commerce Specialist

Key Performance Areas include the following :

• Manage all online activity in relation to traffic acquisition, sales, conversion and a / b testing and reporting
• Develop and implement ecommerce strategy in order to improve website performance
• Work with developers to improve website speed
• Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
• Research market in order to discover new trends and technologies in order to improve website performance
• Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
• Develop content calendar and oversee website uploads and landing pages development
• Report on performance
• Working closely with branch staff and other cross-functional teams, in order to ensure back-end operational effectiveness for online order fulfilment
• Ensuring that product pricing is accurate and appropriately maintained Skills,