Overview
FlySafair City of Johannesburg, Gauteng, South Africa
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Join to apply for the Digital Marketing Specialist (JHB) role at FlySafair
Responsibilities
- Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.);
- Monitor and analyse campaign performance, providing regular reports and insights;
- Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic;
- Research and implement SEM campaigns, including keyword research, ad creation, and bid management;
- Collaborate with the content team to create and distribute engaging content that aligns with our brand and marketing goals;
- Review the content calendar and ensure timely publication;
- Assist in developing and executing social media strategies to increase brand awareness and engagement;
- Monitor social media channels, respond to inquiries, and manage community interactions;
- Design, implement, and manage email marketing campaigns to nurture leads and retain customers;
- Segment email lists and personalise communications for targeted marketing efforts;
- Utilise analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on campaign performance;
- Provide regular updates and recommendations to the marketing team;
- Work closely with the current digital marketer to ensure alignment and consistency in marketing efforts;
- Serve as the point of contact for digital marketing in the current marketer's absence, ensuring continuity of key tasks;
- Support and collaborate with other team members on various marketing initiatives;
- Assist in managing and allocating the digital marketing budget effectively to maximize ROI;
- Monitor expenditures and ensure campaigns are delivered within budget constraints.
Qualifications
Grade 12 or equivalent;Bachelor's degree in Marketing, Digital Media, Communications, or a related field. (Essential);3 years of experience in digital marketing, with hands-on experience managing campaigns and budgets;Willingness to work longer than normal office hours;Knowledge of MS Office Suite;Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, Google Analytics, etc.);Content Management Systems (CMS);Social Media Management Tools;Demonstrable knowledge of basic HTML coding and web development tools.Personal Attributes
Strong analytical thinking skills;Strong communication skills (verbal & written);Good relationship building skills;Good decision-making and problem-solving skills;Organising and planning skills;Project management skills;Research and benchmarking skills;Detailed orientated;Analytical;Creative;Immaculate time management;Ability to work independently and with a team;Flexible and adaptable;Discreet, able to maintain confidentiality.Application Guideline
Email applications will not be accepted;Preference will be given to members of under-represented designated groups;Should no feedback be provided within two (2) weeks from the closing date, please consider your application as unsuccessful.FlySafair Reserves The Right
Not to proceed with this vacancy;To appoint the selected candidates based on its operational requirements.Additional Details
Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : Marketing and SalesIndustries : Aviation and Aerospace Component ManufacturingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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