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Digital Marketing Specialist (Mid-level)

Digital Marketing Specialist (Mid-level)

HelloKindredJohannesburg, Gauteng, South Africa
30+ days ago
Job description

Job Description

Anticipated Contract End Date / Length : 6 months contract with potential to extend

Work setup : Remote

We’re seeking a results-driven Digital Marketing Specialist with strong experience in B2B marketing to support and grow our digital presence across channels. This role requires someone who can execute end-to-end marketing campaigns, develop and optimize the customer journey for lead generation and nurturing, and turn insights into action.

What you will do :

Customer Journey Development and Lead Generation

  • Build and optimize customer journeys for lead generation and nurturing across digital touchpoints.
  • Implement segmentation strategies and automation workflows to support lead conversion and progression through the funnel.
  • Use HubSpot and / or Zoho to manage CRM, campaign automation, and performance reporting.

Content Planning and Execution

  • Translate the communications strategy and brand value proposition into a robust, channel-specific content plan.
  • Support the planning and scheduling of content across blogs, email, and social media with a focus on driving engagement and leads.
  • Collaborate with thought leaders and subject matter experts to develop and repurpose assets such as webinars, videos, and case studies.
  • Email Marketing and Marketing Automation

  • Plan, build, and send monthly newsletters and nurture campaigns using HubSpot or Zoho.
  • Manage automation workflows for different buyer personas and stages of the customer journey.
  • Monitor performance metrics such as open rates, CTRs, and conversions, and continuously optimize for improvement.
  • Social Media Management

  • Manage the company’s LinkedIn presence, posting regularly and engaging with the community.
  • Promote content, campaigns, and thought leadership to grow brand presence and reach.
  • Track performance and contribute ideas to increase follower growth and engagement.
  • Experience creating and managing communities via LinkedIn itself and other social media marketing platforms such as Hootsuite or similar.
  • Analytics and Performance Reporting

  • Report on campaign performance across channels including LinkedIn, email, and website.
  • Use insights from platforms such as HubSpot, Zoho, Google Analytics, and LinkedIn Campaign Manager to inform decision-making.
  • Track and optimize KPIs including CPL, engagement rates, MQLs, and ROI.
  • Cross-Functional Collaboration

  • Align closely with the sales team to ensure marketing efforts are contributing to pipeline goals.
  • Partner with internal stakeholders to drive content creation, campaign input, and feedback.
  • Coordinate with external freelancers and vendors for content production, design, and editing.
  • Search Engine Marketing (SEM) and SEO

  • Have experience in managing Google Ads campaigns.
  • Conduct keyword research and optimize content to support SEO strategy and blog publication.
  • Monitor website traffic performance and organic lead generation trends.
  • Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3–5 years’ experience in B2B digital marketing with a strong understanding of lead generation, campaign execution, and content marketing.
  • Proficiency in HubSpot and / or Zoho (CRM and marketing modules) is essential.
  • Experience managing LinkedIn ad campaigns with measurable lead generation success.
  • Strong understanding of customer journey mapping and lifecycle marketing.
  • Solid skills in email marketing, content planning, and campaign reporting.
  • Analytical mindset with a focus on data-driven decisions.
  • Excellent communication and project management skills.
  • Additional Information

  • Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
  • We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
  • HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity / expression, sexual orientation, national origin, disability, age, or veteran status.
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