Channel Sales Manager - Retail Distribution

National Cash & Carry Manager / Channel Manager Retail Distribution

Main purpose of the Job :

Lead and grow the Cash & Carry retail channel across South Africa by driving commercial strategies, building strong customer relationships, and ensuring consistent national execution.

Qualifications & Experience :

BCom degree in Business, Commerce, Marketing, or a related field.

Minimum 2 / 3 years experience in South African retail or wholesale, preferably within Cash & Carry or FMCG environments.

Proven track record of managing key accounts or channel growth nationally.

An interest or exposure to the meat industry, protein products, or an outdoor / hunting lifestyle would be an advantage.

Competencies :

Strategic and commercially minded.

Hands-on approach with strong operational discipline.

Strong interpersonal and relationship-building skills.

Confident communicator with excellent negotiation ability.

Energetic, self-motivated, and aligned with performance-driven environments.

Key Responsibilities

Channel Leadership :

Develop and implement the national strategy for Cash & Carry channel growth across regions.

Build strong partnerships with retail and wholesale groups and key independent traders.

Customer Development :

Drive sell-in and sell-through by supporting the sales team with promotions, activations, and market insights.

Regularly visits to all Cash & Carry stores nationwide to understand regional needs and identify growth opportunities.

Commercial Planning :

Work with cross-functional teams (Sales, Marketing, Operations, Supply Chain) to forecast and deliver volume and profit targets.

Manage pricing structures, promotional spend, and product listing with national customers.

Team Collaboration :

Collaborate with the national sales force to ensure execution consistency in key stores.

Identify training needs within the team and contribute to capability development.

Market Insights :

Analyse consumer buying behaviour in Cash & Carry environments, particularly within protein-based categories.

Stay informed on trends in food, meat, and outdoor consumer interests relevant to our target market.

Identify sales opportunities through targeting potential customers.