Marketing Analyst (George Onsite)

Overview

ENVIRONMENT : DELIVER actionable marketing insights through data analysis, reporting, and predictive modelling as the next Marketing Analyst sought by our client with a mission to redefine how insurance and technology work together. Utilising these insights, you should enable the business to optimise marketing channel mixes, reduce acquisition costs, and meet sales objectives across digital and operational areas. Applicants will require proven experience with Power BI, including advanced use of DAX and M-code for data modelling and reporting, strong competency in Excel for data manipulation and analysis & working knowledge of Google Analytics 4 and familiarity with integrating multi-channel marketing data into unified dashboards.

Duties

• Develop, maintain, and enhance marketing analytics and operational performance dashboards using Power BI, Qlik, and Excel.
• Write and optimise DAX and M-code queries to build robust data models and automate data transformations. Python proficiency is a plus for advanced analytics and automation. Or via other data analytics tools and languages, which will allow report / dashboard distribution.
• Integrate and analyse marketing data from diverse sources, including Google Analytics 4, Facebook Ads, Google Ads, TikTok, Bing, HubSpot, internal CRM, and other third-party platforms.
• Create acquisition models and performance reports that measure marketing effectiveness, uncover trends and seasonality, and predict future outcomes.
• Ensure best practices in data analysis to deliver accurate, consistent, and reliable insights.
• Communicate complex analytical findings and data-driven recommendations clearly to Marketing teams and stakeholders.
• Collaborate effectively within a fast-paced, data-driven team culture focused on simplicity, delivering “soft landings” for customers and colleagues alike.
• Support the identification of optimal marketing channel mixes to achieve acquisition cost targets and sales objectives in digital and operational domains.
• Share daily reports / dashboards with the relevant stakeholders.

Requirements

Highly Desirable –

Attributes

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