Key Responsibilities
- Full ownership and accountability for Communication and Marketing Strategy
- Develop and execute a marketing strategy aligned to the Business strategy and imperatives supported by data and analytics
- Collaborate effectively with other members of the Jet marketing and management team, to effectively execute and support the Business Strategy
- Ensure successful execution of marketing strategy in store (across 460 stores) and online in collaboration with other stakeholders
- Drive the Omni-channel vision, giving customer’s consistent engagement / experience across all channels
- Lead and manage all marketing content for in-store and online for optimal excellence in customer experience
- Ability to commercialise marketing space in-store to contribute to overall marketing costs
- Develop key strategic partnerships / collaborations aligned to the Jet Customer profile
- Provide Market Intelligence
- Develop and ensure execution of content across all social / digital platforms
- Develop and manage a comprehensive Product Communications strategy
- Champion improvement of internal communication, particularly to stores
- Campaign Management & Measurement with a focus on Customer Relationship Management
- Reputation Management
- Build strong relationships with key stakeholders
- Drive and develop the performance of the team to achieve objectives and effectively manage performance issues or concerns
- Contribute to the delivery of an enhanced Strategic Marketing competence within TFG
- Drive digital transformation within marketing
- Demonstrate the success and power of a diverse and inclusive team
Qualifications and Experience
Bachelor’s degree in marketing, Business, Communications, or a related field.3–5+ years of experience in a marketing role, with at least 1–2 years in a management or strategic role.Proven track record of successful marketing campaigns and measurable results.Strong knowledge of digital marketing channels and tools (Google Ads, SEO, social media, email platforms, etc.).Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp).Ability to analyze data and derive actionable insights.Skills
Ability to drive change, persuade and influence both internal and external stakeholders (without direct authority)Budget managementDemonstrate a high level of maturity, emotional intelligence and insight into diverse teamsAbility to work comfortably at both a strategic and operational levelsAbility to work well under pressure and deliver to aggressive deadlines, incl. problem solvingHigh levels of agility to flex and adapt to changing business requirementsAbility to understand and interpret data, recognise trends and patternsAbility to filter information and extract what is importantAbility to observe and interpret human / customer behaviourAbility to share knowledge and develop others as well as being humble and curious to learn from othersBehaviours
Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objectiveBusiness Insight - applies market and business insights in order to drive organisational objectivesCommunicates Effectively - conveys information and communicates ideas in a clear, concise and impactful mannerCultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives successFinancial Acumen - understands and applies financial concepts and principles to make informed financial decisionsManages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problemsOrganizational savvy - understands and navigates dynamics created by processes, systems, and peopleStrategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisationPreference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
About Us
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose‑led business, and on this team, you’ll share the pride of making an impact across a whole industry.
Employment Information
Seniority level : Mid‑Senior levelEmployment type : Full‑timeJob function : Marketing and SalesIndustries : Retail#J-18808-Ljbffr