Specialist : Campaigns

Overview

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

We are seeking a Campaign Specialist to design, implement, and execute strategic, data-driven campaigns within the Absa Rewards portfolio. This role enables customer-centric innovation and supports business growth through actionable insights and cross-functional collaboration. This role falls within the Lifecycle management team sub-job family, focusing on designing, implementing and executing campaigns based on data-driven insights to support strategic initiatives. The successful candidate will act as a value enabler and integrator, bringing deep functional expertise and industry insight to shape and execute campaign strategies. This role requires a skilled campaign specialist who can build and scale data-driven insight into revenue-generating campaigns. The successful candidate will be responsible for end-to-end campaign management.

Job Description

Qualifications & Experience required

• Bachelor’s degree in marketing, communication management, or a related field (required).
• Postgraduate qualification in Marketing, Data Analytics, or Business (advantageous).
• Minimum 3–5 years’ experience in CRM, Marketing with a focus on direct marketing, analytics skills or insights roles within a retail bank or loyalty programmes with C2C environment .
• Proven ability to manage cross-functional teams and influence campaign / data strategy across.
• Proven track record in designing and executing data-driven campaigns that drive measurable business outcomes.
• Strong understanding of loyalty programme mechanics, customer lifecycle management, and retail banking products.
• Familiarity with campaign governance, compliance, and regulatory frameworks in financial services.
• Experience in cross-functional collaboration, particularly with data, customer, and product teams.
• Project Management : Ability to manage multiple campaigns simultaneously, with strong prioritisation and time management.
• Customer-Centricity : Deep understanding of customer behaviour and segmentation to tailor campaigns effectively.
• Communication : Strong written and verbal communication skills to influence stakeholders and present insights.

Preferred Certifications (not all required)

Key Responsibilities

Campaign Strategy & Planning :

Campaign Execution & Management :

Data-Driven Insights & Personalisation

Stakeholder Engagement & Collaboration

Performance Measurement & Reporting

Compliance & Governance

Innovation & Continuous Improvement

Education

Bachelor`s Degrees and Advanced Diplomas : Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised.

#J-18808-Ljbffr