Consumer Insights Analyst

PepsiCoBrakpan, Gauteng, South Africa

2 days ago

Job description

Consumer Insights Analyst – PepsiCo

Join to apply for the Consumer Insights Analyst role at PepsiCo.

Overview

Our core purpose in Insights at Pepsico is to Power Positive Growth by being a catalyst for growth, powered by human insights.

Responsibilities

Consumer Research : Lead ad-hoc consumer insights research projects and design, manage research agencies and stakeholders autonomously; provide insights in presentations to drive business decisions and ensure recommendations are implemented.
Brand performance evaluation / Post evaluation of marketing activities : Monitor brand equity and activity such as occasion tracking quarterly; present findings and recommendations to maintain and build brands.
Consumer Analysis : Prepare and deliver integrated reports pulling information from multiple sources to form coherent insights.
Foundational Framing : Support rollout of strategic initiatives such as Demand Tracker, Needscope, and tech-driven initiatives; lead projects for category opportunities and support relevant projects for consumer groups in SA.
Trends : Identify and drive knowledge of latest consumer and market trends within your category as well as with the broader commercial team.

Technical Skills

Relevant tertiary qualification with a strong emphasis on commercial subjects.

Minimum 5 years’ experience in both qualitative and quantitative research either at agency or FMCG, with a solid knowledge of research methodologies and techniques (qual & quant); basic statistics.

Proven Commercial Acumen.

Proven Strategic ability with strong analytical, creative, innovative skills.

Good knowledge of research methodologies and techniques (qual & quant); basic statistics.

Experience developing and maintaining relationships with external agencies and internal stakeholders.

Excellent communication, presentation leveraging storytelling and project management skills.

Fluent in English.

Bonus : Food and Beverages category experience and Pan Africa experience.

Personal Skills

Passionate, self-motivated, highly curious and strong willingness to learn and develop.

Mature, self-confident and self-managed personality.

Strong can do attitude.

Able to synthesize multiple sources of info to give recommendation.

High level of integrity and ability to push back when challenged by the business.

Committed team player with a passion for growth.

Confidence to build strong relationships with peers and management.

Ability to cope under pressure and be agile in ways of working and thinking.

An eye for detail and highly numerate with strong analytical thinking, proven ability to spot trends, synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights.

Lead research projects from brief to debrief and ensure they are entrenched in the business through effective business partnering.

Represent insights in cross-functional team on Product, Market and Process Innovation.

Ability to combine data, judgement, and experience to make effective decisions in complex situations with lots of uncertainty or ambiguity.

Ability to empathize with the consumer.

Differentiating Competencies

Be Simple

Be Brave

Be Intentional

Leveraging Tech Partnerships

Global Insights Enabling Behaviours

Empathize with the Consumer

Open and better with diversity

Choreograph Change

Collaborate to Win

Satisfy Intellectual Curiosity

Influence through Storytelling

Embrace Risk

Navigate Ambiguity

Global Insights Operating values

Bias for Action… even over Absolute Clarity

Future Forward POV… even over What Works Now

Working in Public… even over Working Alone

Common Good… even over Personal Importance

Seniority level : Not Applicable

Employment type : Full-time

Job function : Business Development and Sales

Industries : Manufacturing and Food and Beverage Services

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Analyst • Brakpan, Gauteng, South Africa

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