Social Ad Video Editor (Short-form, TikTok & Meta)

Social Ad Video Editor (Short-form, TikTok & Meta)

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About the Company - A fast-growing direct-to-consumer brand in the health & wellness space is seeking a talented Video Editor to transform user- and creator-generated content (UGC / CGC) into highly engaging, high-performing short-form ad creatives for platforms such as TikTok and Meta.

About the Role - The ideal candidate is performance-minded, creative, and experienced in producing compelling 15–30 second ads that grab attention quickly and convert effectively. If you thrive in a fast-paced, metrics-driven environment and understand what makes content go viral, this role is for you.

Responsibilities

• Edit long-form user / creator content into 15–30 second ad creatives for paid media campaigns.
• Identify strong hooks and key value propositions within the first few seconds of footage.
• Apply text overlays, motion graphics, and dynamic transitions to increase retention and impact.
• Stay on top of evolving platform trends and storytelling techniques for short-form video on TikTok, Instagram, and Facebook.
• Use performance feedback to iterate and refine creatives regularly.
• Work closely with marketing and media buying teams to understand KPIs, performance data, and creative testing strategies.
• Adjust pacing, visuals, and messaging based on A / B testing outcomes and audience behavior insights.
• Proactively suggest creative variations to improve return on ad spend (ROAS).
• Partner with UGC and influencer teams to repurpose raw footage into strategic marketing assets.
• Coordinate with graphic designers to align video output with branding, templates, and visual identity.
• Contribute to building a library of evergreen and campaign-specific ad creatives.

Qualifications - 2+ years of video editing experience, ideally in a performance marketing or eCommerce setting.

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