Product Marketing Manager

Overview

The Product Marketing Manager, PayProp, is the subject matter expert for Reapit’s PayProp solution, which automates rental payments and reconciliations. They are responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery. The function contributes to delivering opportunities for up-sell, cross-sell, acquisition and retention initiatives. This role is based in South Africa but will be responsible for product marketing in South Africa, United Kingdom, Canada and USA.

Responsibilities

• Plan and project manage the product launch (GTM) of new products and features including determining the internal / external release in conjunction with product development
• Develop strategies and project manage campaigns to support up-sell, cross-sell, expansion and retention opportunities
• Partner with the Field and wider marketing teams to support initiatives for new business acquisition
• Effectively translate technical feature details into benefits for users
• Compile and share market intelligence from customer insights and to industry, market and the competitor landscape via direct / indirect interactions with customers, prospects, partners, competitors and internal staff
• Develop and refine customer personas, their decision making and behaviour to inform and support sales and marketing initiatives
• Collaborate with sales leadership, product management and marketing communications to develop product positioning and value-based messaging that resonates with target buyer personas
• Position sales and customer facing teams to sell by building effective sales enablement tools (e.g. slide decks, competitive positioning, FAQs and hosting campaign enablement sessions as required)
• Lead the delivery of all product marketing content including blogs, web pages, product sheets, social / blog posts, video scripts, white papers, in-app notifications and other content to support campaigns
• Act as the primary thought leader for the products supported externally, including speaking engagements and written works
• Report on project status / content performance and continually improve product delivery experience
• Escalate areas of non-conformance to Management
• Review work practices and recommend ways to automate and improve practices, systems and / or processes
• Participate in activities that address improving performance and actively promote improvement

Qualifications & What We’re Looking For

What’s in it for you?

We operate a Flexible Working Policy, and we are happy for you to work remotely for this role.

Benefits

Employment details

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