Product Manager / Product Marketing Manager

Overview

Product Marketing Manager – Automotive Sector

Location : Centurion

Are you passionate about automotive innovation and strategic product marketing? We are seeking a dynamic and results-driven Product Marketing Manager to lead the SUV and LCV product portfolio for a global automotive brand. This role offers the opportunity to shape product strategy, drive new model launches, and influence market positioning in a fast-paced and competitive industry.

Remuneration : R1mil

Duration : 6 months contract with the possibility of going permanent

Responsibilities

• Product Strategy & Planning — Develop and execute product strategies aligned with business objectives. Conduct market analysis, volume projections, and competitive benchmarking. Define product specifications and pricing strategies to maximize market share.
• Product Management — Manage the lifecycle of SUV, LCV, and commercial vehicle products. Collaborate with global teams on product development and variant management. Monitor technical and warranty issues for product improvement.
• Research & Insights — Lead customer, dealer, and competitor research initiatives. Organize focus groups and product clinics to gather actionable insights.
• Marketing & Launch Management — Develop marketing strategies and launch plans for new products. Define product positioning and unique selling propositions (USPs). Coordinate with internal stakeholders to ensure successful product introductions.
• Project Management — Oversee new model launch timelines and risk mitigation. Track project progress and communicate effectively with stakeholders.
• Communication & Training — Deliver compelling product presentations. Support sales and marketing teams with product training and market analysis.

Qualifications & Experience

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