Product Marketing Manager

JOB TITLE

PRODUCT MARKETING MANAGER

PURPOSE OF THE ROLE

The incumbent will be responsible for SUV and LCV Product Marketing for a Global Automotive Brand reporting into the Head of the Product Department.

KEY FOCUS AREAS

Product Planning & management; New Model Launch Planning, Project Management and Introduction; Research; Analytics; Product Training; Product Development; Marketing Management.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES OF THE ROLE

Product Strategy : Determine the volume targets in line with Business objectives Map the market and segment volume projections in line Industry and Economic projections Develop detail a Product Strategy for each Product to achieve business objectives Conduct detailed market study, analysis and volume projections Addressable segment and variant analysis to achieve volume and share objectives Price-Volume Mapping analysis for volume and share targeting Competitor Price Spider comparison and analysis to determine price targeting Variant-wise spec mapping & analysis vs Competition for right speccing & USPs

Product Management : Manage a portfolio of Products, viz. SUV, LCV and Commercial vehicles. Periodic review and monitoring with corrective alignments to achieve business objectives Life Cycle Action management for each Product Create and manage a Project Charter with local and Global Team Effectively map all Product vs Competitors using Product Spec Price-Value Analysis Monthly Product Price positioning to achieve market share and volume Product Variant Spec management and Control; with local and Global Team Map the key Technical and Warranty issues for suitable Product Corrections Create & control Product Specification sheets Vehicle variant buy-off of all new changes prior to Dispatch or Retail Support with planning and administration of Vehicle Evaluation and Durability testing

Research Management : Develop effective research briefs to accurately achieve the desired outcomes. Effective Insighting with Product, Market, Customer, Dealer and Competitor Research Plan New Product Clinic to understand Customer Product Acceptance, and Price setting. Coordinate effective Focus Groups with Dealers, and Customers Rental and Fleet Customers visits to understand their needs for Product correction Conduct Dealer visits to understand Customer needs and Spec correction

Marketing Management : Develop the Marketing Strategy for each new Product Introduction Product Equation Analysis vs Competition to determine Product Right to Wins (RTW) Leverage the optimal Product USPs and RTWs in launch strategy Competitor Product Position Mapping, USPs, messaging Communication summary analysis Develop with Marketing the Customer Insights and map the Target Customer Profile Develop the Product Positioning with Functional, Technical and Emotional needs Coordinate the Marketing & Launch Plan with all Internal stakeholders Consolidate the Launch Marketing Plan for New introduction for Business approval Product Development : Plan suitable Local Variants based on the Local Market demand and Customer need gap. Share scope for suitable local parts development with Product, Supplier and After sales. Support the Accessory Development with correct scope to meet Customer need Evaluate proposed new part & vehicle concepts and proposals Ensure local parts are approved by Product, Engineering, Technical and Homologation Support technical information flow for Homologation approval Project Management : Launch planning coordination and project management for seamless introduction Manage New model Project timeline with Global Team for timeous introduction Administration, tracking and recording of minutes and action items Create Product Briefs for Internal Stakeholders Effective project tracking, monitoring and risk management Risk mitigation and coordination to ensure smooth launch Presentation & Communication : Prepare and Deliver effective Product presentations for Internal & External Stakeholders Support with New Product Sales Training Content for Dealer manpower capability building Support Marketing with Go to Market Planning, Product Spec Understanding Support Sales Team with Market analysis and Product Spec understanding Prepare and present the Product Launch presentation Effectively communicate project status to all stakeholders, and to Business Effectively Communicate Product Briefs & Communications to all required Stakeholders

REQUIREMENTS

CRITICAL SKILLSCore : Excellent analytical skills Strong presentation skills Project Management knowledge and practical implementation skills Excellent analytical skills Project Management skills and results-driven ability Good administrative skills Strong Problem-solving ability Advanced skills in all Microsoft Applications, , i.e. Excel & PowerPoint. Business profitability Data analysis, and translating into effective strategic actions Product Spec Value Analysis methodology Product Pricing tracking analysis Research methods, analytics, tools and systems Product Life Cycle methodology Email etiquette for different audiences : viz. Internal, Dealer, Customer and Supplier

DESIRABLE ATTITUDE

Ability to excel in highly stressful environment Excellent interpersonal and communication skills Excellent stakeholder and relationship management Perseverance and Hard-working Sound reasoning and decision-making skills A Team Player; Collaborative for in cross-functional environments Out the Box thinker, Display Creativity & Innovation Perceptive : Ability to perceive and translate Customer requirements Strong-willed : maintain the best approach for business and Customer Shepherding Project Teams and Business for the best Product approach Customer first and Dealer centric approach Translate analytics to effective communication strategies Drive and maintain research, fact-based strategies and approach for Product actions Confidentiality

KEY RELATIONSHIPS

Internal Stakeholders : Sales, Marketing, After Sales, Logistics, Finance, Mahindra India IO Product Planning External Stakeholders : Dealer, Customer, Supplier

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