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Marketing Co-ordinator

Marketing Co-ordinator

Greys PersonnelCape Town, South Africa
30+ days ago
Job description

The successful candidate will be responsible for supporting the implementation of our marketing strategy across digital, print and experiential platforms.

This role requires a blend of digital marketing experience, brand management skills and hospitality experience, with a focus on elevating guest engagement and driving revenue growth through innovative campaigns.

Key responsibilities :

  • Assist in the development and executive of marketing campaigns aligned with the company's brand positioning
  • Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn) with high quality, engaging content tailored to a luxury audience
  • Co-ordinate content creation, including photography, videography and graphic design to showcase property highlights, events and guest experiences
  • Support public relations and media engagement, including influencer partnerships, press releases and hosting media visits
  • Work closely with sales and revenue teams to promote seasonal offers, F&B, packages and special events
  • Oversee email marketing campaigns and maintain CRM databases to improve guest retention and loyalty
  • Monitor and report on campaign performance, digital analytics, competitor trends and ROI metrics
  • Assist with event co-ordination, brand activations and exclusive guest experiences
  • Ensure brand consistency across all marketing channels and materials

Qualifications and experience :

  • Bachelor's degree or diploma in marketing, communications, hospitality management or related field
  • Minimum 3-5 years experience, in marketing and or ideally within luxury hotels, resorts, wine estates or premium lifestyle brands
  • Proven track record in digital marketing, including social media management, SEO, PPC and Google Analytics
  • Familiarity with OTA platforms, hotel CRM systems and digital booking channels
  • Experience with graphic design tools (Canva, Adobe Creative Suite) advantageous
  • Excellent written and verbal communication skills with the ability to craft a luxury "tone of voice"
  • Strong creative and visual storytelling abilities
  • Analytical mindset with ability to interpret campaign data and insights
  • Exceptional organisational and project management skills
  • Ability to thrive in a fast paced, deadline-driven environment
  • Flexible, proactive and able to adapt to hospitality schedules
  • Passion for luxury service, hospitality trends and guest experience excellence
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    Marketing Coordinator • Cape Town, South Africa

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