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Digital Marketing Manager

Digital Marketing Manager

MyrunwayCape Town, Western Cape, South Africa
22 hours ago
Job description

In a world full of ads nobody notices...Chaos reigned.

Pixels misbehaved.

Clicks wandered aimlessly.

Shoppers abandoned carts at 2 a.m.

Then... you arrived. You're the kind of marketing leader who sees data and thinks : "Challenge accepted."

You watch metrics like a hawk and know that the right mix of image, copy, and timing can make a shopper's heart skip a beat (and their cart skip a stage).

But you don't just react, you strategize.

You guide a team, turning insights into action, campaigns into conversions, and chaos into results. At MyRunway, we make every scroll, click, and cart count.

You'll captain our marketing ship, ensuring every campaign doesn't just launch, it lands with style.

What you'll actually be doing

  • Launching scroll‑stopping campaigns across Google, Meta, TikTok, email, and whatever channel people obsess over next.
  • Turning data into magic — whether it's figuring out why someone ditched their cart at 2am or squeezing more ROAS out of an ad set.
  • Obsessing over performance (CTRs, CPCs, conversions — if it moves, you'll measure it, tweak it, and make it work harder).
  • Collaborating with creatives to make ads that not only look good, but actually get clicks and sales.
  • Owning SEO & content touchpoints so MyRunway shows up where it matters (search, inbox, everywhere).
  • Managing budgets like a boss — allocating spend smartly and proving the ROI.
  • Experimenting with the new‑new — automation, AI tools, programmatic, or whatever's about to change the game.
  • Leading & coaching our small but mighty team into even greater greatness.
  • Making the complex simple — reporting results in a way that makes even non‑marketing people say : "Ohhh, now I get it."
  • Building bridges across teams (product, dev, ops, creative) to make sure campaigns don't just launch — they land.

What we need from you

  • A marketing degree / diploma.
  • 5+ years running digital campaigns (bonus points for e-commerce).
  • 2+ years leading a team — you've mentored, coached, and made people better.
  • Hands‑on experience with Google Analytics, AdWords, Meta Ads Manager, SEO tools, CRM systems, and campaign automation.
  • Strong eye for creative (you know when an ad looks fine or needs another round).
  • You think in numbers and ideas — both sides of your brain are invited to the party.
  • What's in it for you

  • The freedom to test wild ideas — and the data to know if they worked.
  • Work with a smart, passionate, fun‑loving team.
  • Room to grow, experiment, and leave your fingerprints on a brand that's scaling fast.
  • Flexible, collaborative culture that values results over rigid rules.
  • Please remember to include a link to your portfolio on your CV or with your application.

    Thanks so much for your interest in MyRunway. We're lucky to receive a lot of applications, and while we try to respond to everyone, if you don't hear back from us within two weeks, it means we've moved forward with other candidates.

    We truly appreciate you taking the time to apply. Runway is committed to transformation and redressing of past inequalities.

    Our employment equity goals will be taken into account in our selection process.

    Job Types : Full‑time, Permanent

    Application Question(s)

    What is your current or most recent salary? (CTC)

    What is your salary expectation for this role?

    CTC Work Location : In person

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    Digital Marketing Manager • Cape Town, Western Cape, South Africa

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