Meta Advertising Specialist
Huzzle.comWorkFromHome, South Africa11 days ago
Job descriptionResearch audience segments, competitor activity, and campaign positioning. Develop marketing funnels (TOF, MOF, BOF) aligned with client goals. Define hooks, offers, and messaging angles to resonate with target audiences. Design engaging static and carousel creatives (Canva or Adobe). Edit short-form video ads (CapCut, Premiere Pro, or Canva Video). Write persuasive ad copy tailored to English-speaking audiences. Produce multiple ad variations for continuous creative testing. Build and manage campaigns in Meta Ads Manager. Optimise for CPL, CTR, and ROI through data-driven testing. Identify and scale winning audiences and creatives. Troubleshoot issues like ad rejections, audience overlap, and tracking errors. Implement and maintain Meta Pixel, Conversions API (CAPI), and GTM. Configure events, conversions, and troubleshoot data discrepancies. Ensure accurate tracking alignment with GA4 metrics. Integrate Meta campaigns with Go High Level for seamless lead flow. Troubleshoot API, webhook, and automation issues. Prepare weekly performance reports in Google Sheets or Looker Studio. Present insights, wins, and recommendations for optimisation. Maintain proactive communication across Teams, Asana, and WhatsApp. ✅ 3+ years of hands-on Meta Ads management (lead generation focus). ✅ Strong graphic design skills (Canva required, Adobe preferred). ✅ Video ad editing experience (short-form, performance-driven). ✅ Deep understanding of Meta Pixel, CAPI, and GTM setups. ✅ Excellent written and spoken English. ✅ Proven record of improving CPL, CTR, or ROAS. ✅ Reliable remote setup (stable internet and power backup). Experience with Go High Level (GHL) integrations and automations. Familiarity with GA4, Looker Studio, and Asana. Full-time : 40 hours / week. Core availability : 9AM-5PM UK time. Fully remote with weekly team check-ins. Proactive communication and accountability for assigned accounts.
Direct message the job poster from Huzzle.com
COO @ Huzzle | Helping people find fulfilling work | UCL
About Huzzle
At Huzzle, we connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries like SaaS, MarTech, FinTech, and EdTech. We match top talents to full-time remote roles where they're hired directly into client teams and provided ongoing support by Huzzle.
Role Type : Full-time
About the Company
Our client is a UK-based digital marketing agency that blends creative execution with data-driven strategy. The company is built around two core values :
- 1️⃣ Delivering results that drive client success.
They specialise in performance-driven Meta advertising campaigns and work with international clients to scale lead generation and ROI through strategic creativity and advanced tracking.
Joining this team means becoming part of a dynamic, remote-first culture that values autonomy, innovation, and professional growth.
Job Summary
As a Meta Advertising Specialist , you'll plan, create, manage, and optimise Meta campaigns that deliver measurable results. You'll play a hands-on role across creative production , campaign strategy , technical setup , and Go High Level (GHL) integrations - ensuring seamless, profitable performance from start to finish.
This is an exciting opportunity for an experienced digital marketer who thrives in fast-paced environments and loves blending creativity with data.
Key Responsibilities
Creative Production
Tracking & Technical Setup
CRM & GHL Integration
Reporting & Communication
Requirements
Must-Have :
Nice-to-Have :
Competitive salary : Tailored based on skillset and experience
Fully remote : Work from anywhere with a flexible schedule.
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Specialist • WorkFromHome, South Africa
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