Purpose of the Role
The Key Account Manager (KAM) will be responsible for managing a portfolio of national and international retail and wholesale clients. This role focuses on building long-term relationships, maximising sales opportunities, driving brand visibility, and ensuring excellent execution of standards across partner channels.
Key Responsibilities
Account Management & Sales Growth
- Manage and grow a portfolio of key retail, corporate, and wholesale accounts
- Develop and implement tailored business plans for each key account to meet revenue targets and business objectives
- Identify growth opportunities within existing accounts and seek new key customer partnerships
- Negotiate trading terms, pricing, product assortment, and promotions with accounts in line with company strategy
Relationship Building
Build strong, trusted relationships with buyers, planners, and procurement teamsAct as the primary point of contact between and key clientsConduct regular client meetings, business reviews, and store visits where applicableForecasting & Reporting
Provide accurate sales forecasts and collaborate with internal teams (planning, supply chain, finance) to ensure optimal stock availabilityMonitor and analyse account performance, sales data, and market trendsPrepare and present regular reports on key account activity and performanceCross-Functional Collaboration
Work closely with Marketing to ensure brand consistency in trade marketing and promotional campaignsLiaise with Product Development to ensure account needs and market trends are fed into product strategiesCoordinate with Logistics and Customer Service to ensure smooth order fulfilment and issue resolutionRetail Execution
Ensure the brand is represented accurately and consistently across all key account touchpoints (in-store, online, catalogue, etc.)Drive merchandising and promotional execution through partner stores in collaboration with the Visual Merchandising teamRequirements
Bachelor’s degree in Business, Sales, Marketing, or related fieldMinimum 5 years’ experience in key account management or B2B sales, preferably in premium / luxury retail, lifestyle, or FMCG sectorsProven ability to manage large retail accounts and meet sales targetsStrong negotiation, presentation, and interpersonal skillsAnalytical and data-driven, with strong Excel and reporting skillsExperience with CRM and ERP systems (e.g., Sage, Syspro, or similar)Ability to travel locally and internationally if requiredA passion for design, creativity, and premium products is advantageous