Job title : Sales Manager (Cape Town)
Job Location : Western Cape, Cape Town
Deadline : October 30, 2025
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Job Purpose
The Sales Manager is responsible for executing the sales strategy at operational level, driving revenue growth through direct sales efforts, client relationship management, campaign implementation, and market penetration in line with the hotel's brand, service standards, and revenue goals.Key Performance Areas
Contribute to the development and implementation of tactical sales plans to achieve revenue targets across Rooms, Meetings & Events, and ancillary services.Align sales initiatives with broader marketing and revenue management strategies to optimise occupancy, ADR, and total revenueMonitor and respond to market trends to refine tactics in real-timeManage and grow a diverse client portfolio, including Corporate, MICE, Leisure, Embassies, DMCs (local & international), and Travel Trade accountsIdentify and pursue new business opportunities in local, regional, and international marketsBuild strong relationships through regular engagement (sales calls, site inspections, client hosting, roadshows, etc.)Work closely with the Head of Sales & Marketing, Revenue Manager, Marketing, and Operations teams to ensure integrated effortsParticipate in sales meetings, campaign briefings, and cross-functional planning sessionsContribute market intelligence and customer feedback to improve products and service deliveryTrack, analyse, and report on sales activities, pipeline health, conversion rates, and market trendsUse CRM and sales systems to manage leads, client data, and performance reporting in line with company standardsMaintain clean, accurate, and up-to-date sales records in compliance with data protection and POPIA requirementsEnsure all sales activities adhere to company policies, ethical standards, and legal requirements (e.g., CPA, POPIA)Promote responsible selling and ensure client contracts and agreements are compliant and accurately documentedRequirements
Education
Grade 12Degree in Hospitality Management, Sales or related fieldExperience
8 years sales experience in the hospitality industry, preferably with an international hotel brandStrong network of corporate, MICE, Leisure and local / international travel trade contactsProven track record in achieving and exceeding sales targetsExcellent presentation, negotiation and closing skillsKnowledge of GDS, Revenue management tools and strategiesWork Conditions and special requirements
Ability to travelAbility to work shifts that meet the operational requirementsSkills and Knowledge
Reservations systems - OperaKnowledge on GDS systems and digital channelsSales skillsNegotiation skillsSales PresentationsTelephone and communication skillsMarket awareness and business acumenAbility to work as part of a global structureSales / Retail / Business Development jobs