Medium - Senior PPC Specialist

We are seeking a highly skilled and experienced PPC Strategist to join our team. This role requires a professional with deep expertise in PPC management across various platforms, coupled with a broad understanding of related digital marketing disciplines. The ideal candidate will be a strategic thinker with a proven track record of driving ROI through problem-solving, data-driven campaigns and fostering strong client relationships.

Responsibilities

• Develop comprehensive paid campaign strategies for Google & Meta Ads, aligning with diverse client objectives and brand identities. Experience with Bing Ads is a bonus.
• Oversee the end-to-end setup and ongoing management of Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts, ensuring optimal performance.
• Conduct advanced keyword research with a focus on user search intent to inform campaign structure and listing optimization.
• Calculate and track agreed-upon KPIs, providing actionable recommendations for continuous campaign adjustment and optimization.
• Develop and implement data-driven optimization strategies to significantly increase clients’ ROI and product rankings.
• Proactively monitor daily performance metrics to gain deep insights into campaign, sales, and product performance.
• Update listing content and backend keywords to enhance search rankings.
• Strategic & Analytical Thinking :

Develop a strong understanding of brand, competition, industry trends, marketing goals, and objectives for each client.

Actively participate in the client onboarding process, providing expert guidance and efficiently handling error resolution.

Qualifications

#J-18808-Ljbffr