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Marketing Manager

Marketing Manager

Salas StaffingWorkFromHome, Eastern Cape, South Africa
1 day ago
Job description

Marketing Manager (with Media Buying Experience)

Location : Remote (Americas time‑zone overlap preferred)

Seniority : Mid (3+ years in marketing management). Focus : Performance marketing, client management, team leadership.

About the role

We’re hiring a Marketing Manager with hands‑on media buying experience to lead performance strategy, manage a small team, and own client outcomes. You’ll drive targets, keep projects on track, and be the point of contact for clients in service businesses that rely on high‑intent leads.

What you’ll do :

  • Own revenue targets : build quarterly / monthly plans, set channel budgets, and hit CPL / CPA goals.
  • Lead and develop a team (designers, media buyers, ops) : weekly 1 : 1s, clear KPIs, feedback loops.
  • Project management : run campaigns and cross‑functional work in Monday.com ; remove blockers, keep timelines tight.
  • Media buying & optimization : plan, launch, and scale campaigns—prioritize Google (Search / PMAX) with strong fundamentals; meta as needed.
  • Conversion ops : partner on landing pages, tracking, and creative testing to improve CVR and lead quality.
  • Reporting : build dashboards, forecast, and communicate insights clearly and on time.

Must‑haves

  • 3+ years in marketing management (owning targets, budgets, and people / process).
  • Proven media buying experience (Google Ads required; Meta a plus).
  • Project management excellence (you run point and hit deadlines).
  • Client‑facing chops (you can hold strategy rooms and push for outcomes).
  • Strong data literacy (CPL / CPA, MER / ROAS, attribution basics, cohort thinking).

    • Nice‑to‑haves (bonus points)

  • Experience with Google Local Services (GLS) — Google Screened / Guaranteed.
  • Meta Ads for client acquisition.
  • Google Business Profiles optimization (reviews, categories, NAP, photos, posts).
  • Familiarity with local‑services lead flows (inbound call tracking, form quality, dispute workflows).

    • Our stack & priority weighting

  • Low (nice) : Meta Ads

    • Success looks like

  • Hitting monthly CPL / CPA targets within 60–90 days.
  • Uplifting lead quality (not just volume) and improving close rates.
  • Clear weekly reporting and proactive roadmaps clients can trust.
  • A team that executes predictably because you’ve built the process.

    • Compensation & setup

  • Remote‑first, with meetings aligned to U.S. business hours.

    • Seniority level

  • Mid‑Senior level

    • Employment type

  • Full‑time

    • Job function

  • Marketing and Advertising

    • Industries

  • Advertising Services and Marketing Services

    • #J-18808-Ljbffr

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    Marketing Manager • WorkFromHome, Eastern Cape, South Africa

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