Rewards Manager (Sales)

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The purpose of the role is to build a relevant rewards program (Club B) for customers - that drives engagement, incrementality and monetization. The BEES Rewards Manager shall also guarantee success of the program by creating and implementing local initiatives and ensuring implementation of best practices, with strong alignment amongst commercial areas and between Global, to boost digitalization and loyalty, deploy commercial strategy, and drive monetization opportunities. The BEES Rewards Manager shall oversee the program’ engagement, incrementality and monetization metrics, execute the commercial strategy via personalized points-offers to guarantee incremental conversion and commercial impact, manage resource allocation and the redemption catalogue, offering a meaningful assortment, finally deliver rewards monetization via selling points, adding margins on redemption and points expiration.

Points Offers Management

• Manage and optimize incrementality attributable to points offers
• Understand the audience of the program to maximize conversion
• Guarantee completion of points-offers as a deliverable of a Rewards program strategy
• Lead discussions with the data team to personalize points-offers to optimize conversion and business impact
• Know best practices around offering ways to earn points for actions on BEES and burn those points on BEES for free product and prizes

Resource Allocation

Program Engagement

Revenue Management

Business Environment

Main characteristics :

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Job Requirements :

Additional Information :

SAB / AB InBev is an equal opportunity employer, and all appointments will be made in line with SAB / AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional / relevant information as criteria for short-listing.

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