Media Performance Manager (139115)

NedbankCity of Johannesburg Metropolitan Municipality, Gauteng, South Africa

30+ days ago

Job description

Nedbank City of Johannesburg, Gauteng, South Africa

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Nedbank City of Johannesburg, Gauteng, South Africa

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Closing Date : 09 May 2025

Job Family

Marketing, Communication and Research

Advertising and Media

Manage Self : Professional (MSP)

Job Purpose

The Media Performance Manager is responsible for the co-ordination, monitoring and tracking of media initiatives and determine success criteria. They are experts in the campaign lifecycle, taking responsibility for owning overall campaign plans, cross-channel budget allocation, in-flight cross- channel optimization and reporting, as well as post campaign analysis. Present campaign proposals, evaluate campaign performance and oversee budgets for optimal Marketing value vs spend.

Job Responsibilities

Research and evaluate market data related to media and campaigns
Understand and use media monitoring tools
Identify target audiences and analyse their behaviour, characteristics, and routines
Monitor media trends of all outlets including digital and non-digital channels
Assess the success of media advertising plans and campaigns
Perform optimization initiatives and provide insight / reporting from the analysis of information and develop strategies and recommendations to support Nedbank brand, mission and BAU objectives
Stay abreast of trends and best practice in media industry
Lead and support the Performance team on Digital Maturity and driving Media Transformation projects
Work with cross functional squads
Executes the tasks in the marketing backlog with support from other team members
Participates and contributes to all the agile ceremonies in a sprint cycle
Participate in the development of the media chapter initiatives

People Specification

Qualifications

Essential Qualifications – Advanced Diplomas / National 1st Degrees

Field of study - Marketing related qualification

Minimum Experience Level : 3-6 years

Technical / Professional Knowledge

Data and analytics

Research

Agile ways of working

Communication and interpersonal skills

Project Management

Creativity and Innovation

Media tools and relevant publisher and partner models

Stakeholder Management

Business Acumen

Building Customer Relationships

Driving for results

Customer Focus

Communicating in a Digital Age

Initiating Action

Planning and Organising

Please contact the Nedbank Recruiting Team at

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Analyst, and Project Management

Industries

Marketing Services, Banking, and Financial Services

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Performance Manager • City of Johannesburg Metropolitan Municipality, Gauteng, South Africa

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