DIGITAL MARKETING EXECUTIVE

LOCATION CAPE TOWN

SALARY : MARKET RELATED WITH MEDICAL AID / PROVIDENT FUND

Our prestigious client is looking for a GURU in Digital Marketing, to join the team at a luxury hotel in Cape Town. The digital marketing executive will play a key role in managing digital campaigns, social media, and content creation to enhance brand awareness and engagement.

Responsibilities but not limited to :

• Digital Marketing Manage website updates, social media, and coordinate and implement all digital campaigns.
• Content Creation Develop engaging content, including blog posts, high-quality visuals, photography, and videography for digital platforms.
• Brand Management Maintain brand consistency, monitor industry trends, and support overall marketing strategies.
• Manage all digital channels to drive brand awareness.
• Create engaging digital campaigns across multiple platforms.
• Community management respond to queries on social media, email, and phone.
• Social media content creation, including copy, images, and videos / reels.
• Manage Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok platforms.
• Develop strategies to increase social media followership and engagement.
• Assist in building and maintaining brand image and reputation across all collateral.
• Provide graphic design support to produce marketing materials.
• Ensure all graphics and layouts are visually appealing and on-brand.
• Support the marketing team in executing communication initiatives and special events.
• Assist in developing and implementing marketing strategies incorporating SEO / SEM and content marketing.
• Maintain and update website content.

Requirements :