Role Purpose
To deliver the end-to-end marketing function for a select portfolio of planning unit organized solutions within Momentum Corporate. The role is expected to design, develop and execute the marketing strategies that align with the overall Marketing Impact Strategy; developing related marketing programmes and plans to drive brand led growth that supports the achievement of key business objectives across channels for the select portfolio. This is a high-impact role on both strategic and tactical level. The candidate must have through-the-line experience and creative passion that contributes to the growth of the business.
Requirements
- Bachelor’s Degree in Marketing or equivalent qualification.
- 5 to 8 years’ experience in Marketing and Communications.
- Marketing experience in Financial Services / Services / B2B categories an advantage.
- 5 years\' management and Leadership experience critical.
Duties and Responsibilities
Marketing Management
Design, implement, support and drive the marketing and brand strategy, that deliver on the established objectives for the business; in collaboration with peers and colleagues.Develop marketing programs for sales growth and revenue enhancement for the defined portfolio within Momentum Corporate.Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.Through disciplined project management; engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities.Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable).Partner and interact with vendors to supply materials supporting marketing concepts.Collaborate with product development, sales & service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution and channel.Give input to the advertising and digital standards and guidelines for the function, that drives consistency in brand messaging and stand out attention in the market.Drive the implementation of communication strategies within the business.Establish mechanisms to support the building of relationships with existing and prospective clients, intermediaries, shareholders, industry bodies and the community.Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives in the short term and in scheduled reporting periods.Report performance of marketing campaigns, gain insight and assess against goals.Brand enhancement
Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.Define fair and innovative client service practices which build rewarding relationships and allows team to provide exceptional client service.Contribute to the design of client and member journeys that result in a superior client experience.Engage with key internal and external stakeholders to identify changing client needs and align service offering with client needs.Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.People
Build and maintain relationships with the Marketing team in Momentum Corporate, internal portfolio teams and broader Group stakeholders that promote cross delivery practice solutions.Create a positive work climate and culture to energise the team, give meaning to work, minimise work disruption and maximise team productivity.Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness.Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members.Identify team member growth and development needs and schedule interventions to enable ongoing development, training and personal growth.Effectively manage performance within the team in order to ensure business objectives are achievedActively encourage innovation, change agility and collaboration within the team.Finance
Manage portfolio budgets, balancing the requirements for the portfolio objectives and optimal use of the brand funds for overall Marketing impact.Identify opportunities to enhance cost effectiveness and increase operational efficiency continuously.Provide input into the risk identification processes and communicate recommendations in the appropriate forum.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesNote : This refined description retains the core responsibilities and qualifications while removing non-job-related prompts and boilerplate. It uses proper headings and lists with allowed HTML tags only.
#J-18808-Ljbffr