Overview
Acqhired City of Cape Town, Western Cape, South Africa
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Responsibilities
- Own the day-to-day running of the training centre and drive growth. You’ll lead the team, tighten operations, grow revenue through business development and social media, and deliver a member experience that keeps people renewing.
- Operations & Standards – Run the daily schedule, rotas, front-of-house, opening / closing, cashing-up.
- Keep the place spotless : cleaning checks, kit maintenance, supplier management.
- Build and enforce SOPs; run weekly ops reviews and fix recurring issues fast.
- Own H&S : risk assessments, incident logs, first-aid readiness, insurance / licences (music, data, etc.).
- Business Development & Partnerships – Create and close local partnerships (corporates, sports clubs, schools, physios).
- Plan and host community events, open days, and referral drives.
- Build B2B offerings (corporate wellness, small-group training, workshops).
- Sales Funnel & CRM – Own the lead pipeline from enquiry → tour → trial → join.
- Set daily / weekly targets; coach FOH / PTs on scripts and objection handling.
- Maintain clean data and reporting in the CRM; forecast weekly / monthly revenue.
- Social Media & Marketing – Run the content calendar (video, member stories, education, offers).
- Handle community management (DMs / comments) with SLA discipline.
- Launch / test paid campaigns (Meta / Google) with simple, trackable offers.
- Track analytics and iterate—double down on what converts.
- Customer Experience & Retention – Design onboarding that turns trials into members within 7–14 days.
- Implement save-a-member playbooks for freezes / cancellations.
- Collect feedback (surveys / NPS), fix root causes, and report trends.
- Recruit, onboard, and develop PTs and FOH staff; run 1 : 1s and team huddles.
- Build a performance culture : clear targets, fair rotas, fast feedback.
- Schedule and fill classes / small-group slots to maximise utilisation.
- Data & Reporting – Own stock / expense control; contribute to P&L reviews and budgeting.
Qualifications
3+ years in gym / fitness studio or hospitality operations, with 1–2 years leading a small team.Proven track record of hitting sales / retention targets.Hands-on social media management; comfortable on camera and with short-form video.CRM-literate (e.g., Mindbody, Glofox, TeamUp, Zen Planner) and confident with Google Sheets / Excel.Strong copywriting and basic design (Canva) skills; working knowledge of Meta / Google Ads.Excellent customer handling under pressure; calm, direct, and organised.Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Business Development and Marketing
Industries : Wellness and Fitness Services
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