Director of Brand and Communication - Mantis Group

Director of Brand and Communication – Mantis Group

Accor Cape Town, Western Cape, South Africa

Company Description

Mantis is a leading, conservation‑focused hotel group with eco‑lodges, waterways and eco‑escapes located all over the world. Sustainable travellers have been enjoying eco‑tourism, safaris and adventure travel with Mantis since 2000. Rooted in conservation, Mantis pursues sustainable business practices and develops tourism products that are respectful of the environment and communities in which they operate.

Mantis offers exceptional experiences across a diverse range of properties, each linked by an obsession to be extraordinary, to be rare in a world that mass‑produces sameness.

Job Description

• Develop and execute the brand’s identity, positioning, and tone of voice across all internal and external platforms.
• Implement and oversee brand guidelines to ensure consistent visual identity, storytelling, and guest experience.
• Support pre‑opening activities by aligning new properties with brand standards and ensuring their integration into the Mantis narrative.
• Monitor brand performance and sentiment, using insights to refine positioning and improve engagement.
• Lead internal and external communications, including media relations, press releases, thought leadership, and corporate announcements.
• Build and maintain relationships with global media, influencers, and partners to expand brand reach and credibility.
• Oversee crisis communication planning to safeguard the brand’s reputation and integrity.
• Represent Mantis at industry events, media engagements, and stakeholder forums.
• Plan and execute integrated communications campaigns that reinforce Mantis’ values and drive audience engagement.
• Collaborate closely with Sales & Marketing teams to develop storytelling initiatives that showcase the brand’s unique experiences and conservation‑led purpose.
• Work with digital marketing and design teams to ensure all online and on‑property materials are consistent with brand standards.
• Oversee content creation for digital platforms, print materials, and internal publications.
• Lead communications around sustainability, community engagement, and conservation initiatives under Mantis Impact.
• Ensure that CSR narratives are authentic, measurable, and aligned with the brand’s core pillars.
• Collaborate with operations and development teams to integrate sustainability storytelling across all guest and stakeholder touchpoints.
• Track and analyze the effectiveness of brand and communication initiatives using engagement, media coverage, and sentiment metrics.
• Prepare reports and recommendations for senior leadership to guide strategic decision‑making.
• Stay abreast of industry trends, media innovations, and competitor activity to maintain Mantis’ leadership position in the conservation‑led luxury hospitality space.

Qualifications

Benefits, Rewards, and Motivations

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Hospitality

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