Head of Marketing

Job Description

About the Role

We’re looking for a powerhouse Group Head of Marketing to take full ownership of our marketing strategy and execution. Reporting directly to the CEO, this role is for someone who lives and breathes brand, thrives in fast-paced environments, and wants to leave a bold mark on how we’re seen and how we grow.

This is a hands-on leadership role that balances vision with execution — combining world-class strategy with the ability to roll up your sleeves and deliver. You’ll be the custodian of a brand that delights millions of customers every day, shaping how our products are experienced and how our story is told.

Key Responsibilities

Brand Ownership & Strategy

Be the custodian of our brand identity and customer-facing presence.

Build and own the marketing strategy, aligned to company goals and vision.

Champion and evolve our brand’s CI, staying ahead of trends and best practice.

Ensure brand consistency across all internal and external touchpoints.

Leadership & Collaboration

Lead, mentor, and grow a small high-performing marketing team.

Work cross-functionally with Commercial, Product, Finance, and the Executive team.

Select and manage external agencies, freelancers, and partners where needed

Growth & Demand Generation

Design and run integrated campaigns to drive awareness, engagement, and conversion.

Oversee performance marketing, SEO / SEM, and CRM strategies to fuel scalable growth.

Own the marketing funnel end-to-end, using data and insights to continually optimize.

Content & Communications

Oversee creation of compelling, differentiated content that amplifies our brand.

Ensure digital assets (website, social media, thought leadership) are world-class.

Lead PR, external communications, and industry positioning.

Product & Customer Marketing

Partner with Product and Commercial to define go-to-market strategies.

Build product positioning, messaging, and decks that clearly communicate value.

Data & Analytics

Define KPIs and own reporting on marketing performance and ROI.

Regularly share insights and recommendations with the executive team.

Test, learn, and refine — driving a culture of data-driven decision-making.

Budgeting & Operations

Own and manage the marketing budget with clear ROI accountability.

Streamline marketing operations to maximize impact and efficiency

Qualifications

The Ideal Candidate

Proven success as a Head of Marketing (or equivalent senior role), with experience across brand, growth, and performance marketing.

Tech-native — ideally with experience in SaaS, Apps, or B2B / B2C lead gen.

Loyalty, rewards, fintech, or payments industry knowledge is a big advantage.

A hands-on leader who thrives on balancing big-picture strategy with detailed execution.

Obsessed with brand — consistent, world-class, and customer-centric.

Strategic and commercial thinker who is comfortable working at pace in an agile environment.

Collaborative, energetic, and ready to own and grow the brand like it’s your own.

Why Join Us?

This is an opportunity to define and elevate the voice of a business with global ambitions. You’ll be working directly with the CEO and executive team, shaping the growth trajectory of products that touch millions of people every year. If you’re looking for a role where you can lead, build, and make an outsized impact — this is it.

Ready to own it? Apply now

Additional Information

The perks at Yoyo :

Group Risk insurance with Discovery Health.

Learning & development opportunities

Hybrid working arrangement.

Flexible working hours.

On-site barista with the best coffee in town.

Subsidised and healthy meals at an in-house cafe

Weekly socials & an annual social calendar to include the family.

Employee wellbeing with Strove.

Employee reward scheme with Zuzo.

Generous leave policy.

Our Yoyo values, we are looking for a team member that will always live out and demonstrate behaviours aligned to our values :

Be extremely customer centric : in everything we do, serve and delight our customers, using data to continuously improve.

Be a passionate team player : spiral up, be positive, bring momentum, and energy to those around you, leave ego at the door and be teachable.

Be an owner : be accountable and take responsibility. Find solutions, learn from your mistakes and own tasks to completion.

Be world-class at speed : delivering world leading solutions that delight our clients and customers.

Be curious and creative : constantly innovating, exploring, learning, stretching ourselves, pushing the boundaries and thinking out of the box.

Ready to own it?

We want someone who will elevate everything and take full ownership — of the brand, the strategy, and the results. If you're ready to step in make an impact, take charge, and make a real impact, we’d love to hear from you

Ready to own it?

We want someone who will elevate everything and take full ownership — of the brand, the strategy, and the results. If you're ready to step in make an impact, take charge, and make a real impact, we’d love to hear from you

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