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Head of Influencer Marketing

Head of Influencer Marketing

Influencer Focus GroupWorkFromHome, Western Cape, South Africa
5 days ago
Job description

Join to apply for the Head of Influencer Marketing role at inBeat Agency .

About InBeat

InBeat is a rapidly growing influencer marketing agency partnering with some of the world’s most ambitious brands, including Shark Ninja, Miro, Descript, and Nielsen. We run high‑volume influencer campaigns, blending data‑driven strategy with a deep understanding of culture and creativity. As we scale, we’re building a dedicated Influencer Marketing department designed to lead the industry in both strategic thinking and executional excellence.

The Role

We’re looking for a Head of Influencer Marketing to build, scale, and lead our Influencer Marketing function. This is a department‑head role, reporting into the executive team, with responsibility for both strategy and operations across 20+ growing client accounts (scaling to 30+ in the next six months).

You’ll Be Leading

  • A team of Influencer Strategists (owning campaign strategy across accounts).
  • A Lead Influencer Coordination Manager & a team of Coordinators (who in turn oversee Influencer Managers and Coordinators running the day‑to‑day campaigns).

Key Responsibilities

  • Department Leadership : Build and lead the Influencer Marketing department, managing Strategists directly and guiding the Manager of Influencer Managers / Coordinators.
  • Team Development : Establish management structures, career paths, and training programs that allow the team to grow sustainably and deliver at a high level.
  • Client Leadership : Oversee strategy for 20+ influencer accounts (scaling to 30+), including large accounts running $1M+ in annual influencer spend.
  • Strategic Direction : Set the vision and standards for influencer strategy, ensuring we stay ahead of industry trends and deliver innovative campaigns.
  • Operational Excellence : Build scalable systems and processes for handling 500–600+ influencer engagements per month across accounts.
  • Cross‑Functional Collaboration : Work closely with creative, performance, and client service teams to integrate influencer marketing into broader campaign strategies.
  • Executive Reporting : Provide visibility to leadership on team performance, client outcomes, and growth plans.
  • What Success Looks Like

  • A high‑functioning influencer department with clear management structures and strong leadership layers.
  • Smooth execution of 500–600 monthly influencer activations with consistent quality.
  • Strategic excellence across all accounts, with client satisfaction and retention at the highest levels.
  • A team that is growing sustainably, with defined roles, clear accountability, and strong morale.
  • Recognition of InBeat as a leader in influencer strategy and execution.
  • What We’re Looking For

  • 7+ years of experience in influencer marketing, with at least 3+ years leading large influencer teams.
  • Proven experience managing both strategists and campaign execution teams (managers and coordinators).
  • Strong understanding of influencer strategy, negotiation, and performance metrics.
  • Experience scaling influencer operations to hundreds of monthly engagements.
  • Ability to build systems, management structures, and processes in a fast‑growth environment.
  • Up‑to‑date knowledge of influencer platforms, trends, and cultural shifts.
  • Strong leadership presence with the ability to inspire and manage a globally distributed team.
  • Agency experience with large brand accounts is a major plus.
  • Why Join InBeat

  • Lead the entire Influencer Marketing department at one of the fastest‑growing agencies in the space.
  • Work on accounts with millions in annual influencer spend for world‑class brands.
  • Join a high‑performance team where taste, creativity, and strategy are non‑negotiable.
  • Play a pivotal role in building the structures and systems that define the future of influencer marketing.
  • Fully remote role with a globally distributed team.
  • Seniority Level

    Executive

    Employment Type

    Full‑time

    Job Function

    Marketing and Sales

    Industries

    Advertising Services

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    Head Of Marketing • WorkFromHome, Western Cape, South Africa

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