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Programmatic SEO Engineer

Programmatic SEO Engineer

RM Staffing B.V.Johannesburg, GP, ZA
17 days ago
Job description

We’re looking for a technically skilled Programmatic SEO Engineer to help us scale SEO landing pages intelligently and efficiently. You’ll be responsible for building dynamic content systems, using APIs and templates to generate high-value, high-intent pages (e.g., location × service, product × use-case). This role combines SEO best practices with front-end engineering and back-end data integration.

Key Responsibilities

Design and develop programmatic page templates that scale across thousands of keyword combinations

Integrate with APIs, datasets, or CMSs to auto-populate content (e.g., pricing, location info, product specs)

Ensure all generated pages follow SEO best practices (internal linking, metadata, schema, canonical tags, etc.)

Implement dynamic content logic based on user location, intent, or funnel stage

Collaborate with SEO Strategists and Content Managers to prioritize clusters and scale content that drives ROI

Monitor indexation status, crawl budget impact, and ranking performance for programmatically created pages

Optimize Core Web Vitals, mobile-friendliness, and clean markup for scaled page templates

Build internal tools or scripts to support scalable content operations

Key Traits

Builder mindset — loves automation, repeatability, and scale

Strong communicator with both SEO and engineering teams

Analytical and aware of performance, crawl efficiency, and SERP impact

Detail-oriented yet capable of building fast, scalable systems

Qualifications

3–5 years of experience in web development, SEO engineering, or automation-based content systems

Proficient in HTML, CSS, JavaScript, Python (or another backend scripting language)

Experience with headless CMSs, templating engines (e.g., Jinja, Handlebars), and content APIs

Deep understanding of SEO principles, particularly at scale (indexation, canonicalization, duplication)

Comfortable working with structured data (JSON, XML), databases, and analytics tools

Familiarity with frameworks like Next.js, Vue, or other SSR / ISR-capable stacks is a bonus

Nice-to-Haves

Experience with international SEO or large-scale enterprise websites.

Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

Familiarity with A / B testing tools and CRO practices.

Bonus Skills

Experience in scaling topical clusters and hub / spoke models

Familiarity with programmatic SEO or dynamic landing pages

Background in journalism or content writing

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Engineer • Johannesburg, GP, ZA

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