Digital Product Content Strategist

What you will do

• Define and implement content strategy for PLP, PDP, and category experiences across multiple brands and markets.
• Establish and maintain voice, tone, and evidence-based messaging frameworks that increase CTR, add-to-cart, and revenue per visit.
• Design and optimise information architecture (taxonomy, facets, filters, microcopy, and naming conventions) to improve findability and reduce friction across digital journeys.
• Write and edit compelling copy at scale, including product descriptions, benefit-led bullets, specifications, comparison modules, and guided selling content.
• Build reusable content templates, models, and governance processes (style guides, editorial checklists, QA standards) to ensure consistency across markets.
• Partner with optimisation and analytics teams to run A / B and multivariate tests (e.g., CTA language, above-the-fold modules), iterating content for measurable performance improvements.
• Work within enterprise CMS and marketing stacks, ideally Adobe Experience Manager (AEM), Adobe Target, and Adobe Campaign, to deliver and optimise content across channels.
• Collaborate daily with UX, Product, Design, Merchandising, SEO, and Engineering teams to ensure timely delivery of content within agile sprints and release cycles.

Qualifications

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity / expression, sexual orientation, national origin, disability, age, or veteran status.

Employment type

Location : Johannesburg, Gauteng, South Africa

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