Sales Engineer

Job Purpose :

To drive sales growth by providing technical expertise to customers before and after the sale. The Sales Engineer acts as a key link between the sales team and the engineering / technical departments, ensuring customer requirements are fully understood and met through tailored solutions.

Key Responsibilities :

• Understand customer needs and provide technically sound solutions to meet them.
• Support the sales process from lead generation and qualification through to closing.
• Deliver technical presentations and demonstrations to potential clients.
• Prepare and follow up on quotations, proposals, and technical documentation.
• Liaise between customers and internal teams (engineering, R&D, production, etc.).
• Maintain a deep understanding of company products, technologies, and applications.
• Attend trade shows, exhibitions, and industry events to promote products / services.
• Collaborate with the marketing team to support product launches and promotions.
• Provide post-sales technical support and ensure customer satisfaction.
• Keep accurate records of sales activity, opportunities, and customer interactions in the CRM system.

Key Skills & Competencies :

Qualifications :

Key Performance Indicators (KPIs) :