Commercial
BevCo Kempton Park, Gauteng, South Africa
Job Purpose
To implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.
Key Accountabilities and Outputs
Customer Development
- Manage and build customer relationships with Outlet owners
- Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
- Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
- Achieve customer sales volume targets
- Ensure each outlet buys directly from the Company consistently on a weekly basis
Execution Guidelines
Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outletMonitor volumes by outlet to ensure 100% availability of key brands and packs through forward planningManage stock rotation to ensure 100% availabilityDrive the effective execution of selective merchandising implementation in the consumption and purchase zonesNegotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the yearAsset Management
Manage the Company refrigeration assets by driving governance and complianceManage all the Company assets in the outlets including permanent merchandising and signageEnsure the Company products are stocked in fridges as per guidelinesConduct asset verification surveys (Fridges, etc.)Assist customers with managing stock replenishment to minimise stock outsManage stock rotation and qualityQualifications and Experience
Grade 12 / Matric / NQF level 4Up to 2 years experience in Operational ExecutionExperience in a sales / marketing / FMCG environmentBasic knowledge of PC, or potential to acquire itKey Qualities
Critical Success Factors : Customer Perspective.
Communication
Routine communication with customers or clientsProblem Solving
Proactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem.Relationships Maintained
Others outside of own work area but inside the organisationBehavioural Competencies
Customer Relations
Asks questions to identify customer needs or expectationsFollows through and meets personal commitments to others on timeTakes responsibilities seriously and consistently meets the clients’ expectations for quality, service, and professionalism.Continuously monitors delivery to make sure the customer is receiving good serviceShows a strong commitment to exceeding customer expectationsAble to own responsibility for mistakes, apologise and make suitable changes to servicesNegotiation
Able to recognise a situation in which negotiations are requiredAble to listen to the opposition’s argument attentively with the aim of reaching an effective outcomeAble to tactfully present facts on a 'need to know basis' so as to ensure a successful outcome.Able to refer to facts presented by the opposition to strengthen argument.Possesses the interpersonal skills necessary to negotiate an effective outcomePlanning and Organising
Manages time effectively, ensuring effective completion of tasks under stressful deadlines.Able to prioritise activities and resources, ensuring that results are achieved effectively.Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome.Knowledge of Business
Follows systematic, multi-source learning regiment designed to educate oneself quickly : keeps oneself currentDescribes the important impacts that one has on the success of one’s functional area and on company results; demonstrates a knowledge of the customer’s business.Uses business understanding to make sound decisions and influence the decisions of othersContinuous Improvement
Increases performance expectations when success has been achievedSeeks out sources of information, including trade associations, "best practice" companies, customers, peers, subordinates, etc.Finds ways to fast-adapt improvement ideas to work processesProactively seeks out resources, alliances, etc., needed to quickly introduce improvementsSeniority level
Entry level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Food and Beverage Services
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