Paid Media Specialist
Time PersonnelStellenbosch, South Africa1 day ago
Job descriptionEffectively manage workload capacity , prioritizing tasks and meeting deadlines in a with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives Set up and manage tracking and analytics using Google Tag Manager (GTM) , Google Analytics 4 (GA4) , and UTM parameters to ensure accurate, actionable insights Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok , and display networks Build and interpret KPI dashboards to support data-driven decisions, continuous A / B testing, and ongoing ROI improvements Support marketing automation , including CRM trigger workflows and Mailchimp email sequences Deliver clear, transparent reporting and maintain consistent accountability throughout campaign cycles Fast-paced environment
REQUIREMENTS
- Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing
- Google Ads Certified , with advanced knowledge of Google Tag Manager (GTM) , GA4 , and campaign optimization
- Strong technical confidence and proven ability to work independently
- Excellent communication skills, with the ability to clearly interpret data and strategic insights
- Self-managed, focused, and highly structured in approach to work
- Track record of long-term commitment in previous roles
- Genuine passion for travel, nature, and Africas tourism industry
DUTIES
Salary : R negotiable dependent on experience
Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.
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Paid Media Specialist • Stellenbosch, South Africa
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