Social Media Specialist

About the Role

In this role, you will be responsible for managing and expanding the companys social media presence across key platforms. From developing engaging content strategies to executing campaigns and fostering online communities, you'll play a vital role in shaping the brands voice and impact online. The ideal candidate will have a strong understanding of digital trends, excellent communication skills, and the ability to authentically represent the brand across various channels.

Key Responsibilities

• Develop and execute social media strategies that align with brand objectives.
• Manage daily posting, scheduling, and content planning for platforms including Instagram, Facebook, LinkedIn, YouTube, etc.
• Write compelling, on-brand captions and social copy for various audiences.
• Monitor social media channels for engagement, trends, and customer feedback.
• Respond to comments, messages, and mentions in a timely, professional tone.
• Plan and execute social media campaigns, contests, and product launches.
• Track and analyse social media performance using tools like Meta Business Suite and LinkedIn Analytics.
• Identify and implement growth strategies based on performance data.
• Stay up to date with platform changes, algorithm updates, and digital trends.
• Collaborate with the creative and marketing teams to align messaging and visuals.
• Assist in managing social media ad campaigns and boosting content.

Requirements