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CRM Manager

CRM Manager

wePlaceCape Town, South Africa
1 day ago
Job description

Purpose Statement

To deliver business and client value, and enhance client engagement though :

  • Executing the Client Engagement strategy
  • Managing the development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle.
  • Contributing subject matter insights towards the improvement of client engagement strategies.

Experience

Minimum :

  • Principles of brand marketing
  • Data analysis, client profiling and segmentation
  • CRM Systems and technology
  • Digital marketing and e-commerce
  • Strategic marketing management
  • Campaign management
  • General business / commerce know how
  • People management principles and practices
  • Internal and external communication methods and practices
  • Stakeholder management principles and practices
  • Ideal :

  • 5+ years marketing experience in a large, complex and client focussed organisation
  • Proven experience in delivering and executing CRM strategies, systems and data
  • Previous experience in managing a team
  • Qualifications (Minimum)

  • Bachelor's Degree in Marketing or Business Management
  • Qualifications (Ideal or Preferred)

  • A relevant post-graduate qualification in Marketing or Business Management
  • Knowledge

    Minimum :

  • Principles of brand marketing
  • Data analysis, client profiling and segmentation
  • CRM Systems and technology
  • Digital marketing and e-commerce
  • Strategic marketing management
  • Campaign management
  • General business / commerce know how
  • People management principles and practices
  • Internal and external communication methods and practices
  • Stakeholder management principles and practices
  • Should you not receive a response from us within one week of your application, your application has unfortunately not been successful.

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