Status of Social Media Marketing in 2023

Wow, August has come and almost gone which left me thinking and reflecting on the current status of social media marketing. I came across a wonderful survey that was conducted in the USA, Canada, UK, India and Australia, which provides some interesting insights on the current status of Social Media Marketing. Although these are not South African insights, a lot of the data can give us an indication of current and future social media trends.

The report covers all of the major social platforms, organic and paid activities, video marketing, and much more.

Survey Overview & Demographics

This survey was conducted in January 2023 by emailing more than 400,000 marketers and asking them to participate. After 9 days, the survey was closed with 2,133 participants.

Here are the demographic breakdowns –

• 53% of marketers surveyed have 5 or more years of social media marketing experience.
• Approximately two out of five (43%) marketers said social media marketing was their full-time responsibility.
• The largest group that took the survey works for small businesses of 2-10 employees (36%), followed by the self-employed (25%).
• About two-thirds (63%) of survey participants focus primarily on attracting consumers (B2C) and the other 37% primarily target businesses (B2B).
• Most participants worked in Marketing, PR or advertising.
• Most survey participants (86%) were age 30 or older.
• Females edged out males, representing 59% of all participants.
• Most participants were based in the United States (55%), followed by Canada (5%), the United Kingdom (5%), India (4%), and Australia (3%).

Major Insights

Summary of Major Insights

View the key findings that have been summarised in our two infographic images below.

We hope the above data enables you to make informed social media marketing decisions going forward.

If you are not sure which direction you want to take your marketing and require assistance with your social media marketing, contact Content 360 today.

Reference

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