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Digital Marketing Manager 1.1

Digital Marketing Manager 1.1

Activate TalentZA
23 hours ago
Job type
  • Remote
  • Quick Apply
Job description

Digital Marketing Manager

Location : Remote (U.S. preferred)

Type : Full-Time | Independent Contractor

Job Overview

We’re looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of branding , performance marketing , and retention , ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

You’ll own and improve digital touchpoints across Shopify , email , and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance. The ideal candidate is equal parts strategic and hands-on, with a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset.

Duties & Responsibilities

🧠 Develop and Execute Digital Strategy

  • Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
  • Translate business objectives into high-impact strategies across acquisition, engagement, and retention

🛒 On-Site Branding & UX Leadership

  • Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
  • Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys
  • 🔄 Customer Funnel & Retention Ownership

  • Design, execute, and iterate customer journeys that maximize conversion and LTV
  • Develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases
  • Serve as the retention expert—owning CRM, loyalty, and re-engagement strategies
  • 📩 Email Marketing Strategy & Execution

  • Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
  • Ensure emails reflect brand voice, educate customers, and drive return visits to site
  • 🤝 Cross-Functional Collaboration

  • Work with product, analytics, and creative teams to launch campaigns and enhance user journeys
  • Act as the strategic bridge between acquisition and retention teams
  • 📊 Performance & Lifecycle Analysis

  • Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
  • Deliver clear, actionable reports and recommendations to internal stakeholders
  • 🔍 Trend & Innovation Scouting

  • Stay ahead of platform trends, algorithm changes, and digital tools
  • Pilot new technologies and strategies to drive incremental growth
  • 🛡 Brand Stewardship

  • Maintain brand consistency across all digital touchpoints
  • Support the evolution of the brand’s digital identity as it expands into new channels and audiences
  • Requirements

    Qualifications

  • 5+ years of experience in digital marketing , eCommerce , or DTC brand management
  • Strong knowledge of Shopify , email marketing platforms (Klaviyo or similar), and performance channels
  • Proven track record in designing and optimizing full-funnel customer journeys
  • Deep understanding of retention marketing , CRM, and lifecycle optimization
  • Highly analytical with experience in user behavior analysis and A / B testing
  • Skilled in cross-functional project leadership and strategy communication
  • Creative thinker with relentless focus on optimization and experimentation
  • Experience in the wellness , supplement , or CPG space is preferred
  • Benefits

    What You’ll Get

  • Ownership over digital strategy in a high-growth, mission-driven brand
  • Flexibility to work remotely with a collaborative, high-performing team
  • Opportunity to shape the future of the customer journey from the ground up
  • Competitive compensation and the autonomy to drive real results
  • Ready to drive growth and shape digital experiences that convert and retain?

    Apply now to become our Digital Marketing Manager and lead the charge.

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    Digital Marketing Manager • ZA

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