Digital Marketing Manager
Location : Remote (U.S. preferred)
Type : Full-Time | Independent Contractor
Job Overview
We’re looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of branding , performance marketing , and retention , ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.
You’ll own and improve digital touchpoints across Shopify , email , and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance. The ideal candidate is equal parts strategic and hands-on, with a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset.
Duties & Responsibilities
🧠 Develop and Execute Digital Strategy
- Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
- Translate business objectives into high-impact strategies across acquisition, engagement, and retention
🛒 On-Site Branding & UX Leadership
Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elementsAlign on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys🔄 Customer Funnel & Retention Ownership
Design, execute, and iterate customer journeys that maximize conversion and LTVDevelop and optimize segmentation, personalization, and automation strategies to drive repeat purchasesServe as the retention expert—owning CRM, loyalty, and re-engagement strategies📩 Email Marketing Strategy & Execution
Partner with CRM, design, and content teams to deliver high-performing email flows and campaignsEnsure emails reflect brand voice, educate customers, and drive return visits to site🤝 Cross-Functional Collaboration
Work with product, analytics, and creative teams to launch campaigns and enhance user journeysAct as the strategic bridge between acquisition and retention teams📊 Performance & Lifecycle Analysis
Monitor and analyze KPIs across traffic, conversion, retention, and email metricsDeliver clear, actionable reports and recommendations to internal stakeholders🔍 Trend & Innovation Scouting
Stay ahead of platform trends, algorithm changes, and digital toolsPilot new technologies and strategies to drive incremental growth🛡 Brand Stewardship
Maintain brand consistency across all digital touchpointsSupport the evolution of the brand’s digital identity as it expands into new channels and audiencesRequirements
Qualifications
5+ years of experience in digital marketing , eCommerce , or DTC brand managementStrong knowledge of Shopify , email marketing platforms (Klaviyo or similar), and performance channelsProven track record in designing and optimizing full-funnel customer journeysDeep understanding of retention marketing , CRM, and lifecycle optimizationHighly analytical with experience in user behavior analysis and A / B testingSkilled in cross-functional project leadership and strategy communicationCreative thinker with relentless focus on optimization and experimentationExperience in the wellness , supplement , or CPG space is preferredBenefits
What You’ll Get
Ownership over digital strategy in a high-growth, mission-driven brandFlexibility to work remotely with a collaborative, high-performing teamOpportunity to shape the future of the customer journey from the ground upCompetitive compensation and the autonomy to drive real resultsReady to drive growth and shape digital experiences that convert and retain?
Apply now to become our Digital Marketing Manager and lead the charge.