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Social Media Manager - Sportscene

TFGZA

30+ days ago

Job description

Job title : Social Media Manager - Sportscene

Job Location : Western Cape,

Deadline : September 29, 2025

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Key Responsibilities :

Strategy & Leadership

Develop and execute a comprehensive social media strategy aligned with business and brand objectives.

Stay ahead of platform trends, emerging technologies, and cultural moments to keep the brand relevant.

Manage social agency relationship & performance, ensuring alignment and execution excellence.

Brief in & produce all content required across all digital & social platforms

Content & Campaign Management

Oversee content planning, creation, and publishing across all social channels.

Manage paid and organic social campaigns to maximize reach and ROI.

Collaborate with designers, copywriters, and influencers to produce high-impact campaigns.

Community Management

Build and nurture online communities across platforms (Instagram, TikTok, X / Twitter, Facebook, LinkedIn, YouTube, etc.).

Implement social listening and proactive engagement strategies.

Manage crisis communication and ensure brand reputation management.

Analytics & Performance

Define KPIs and track performance

Prepare regular reports with insights and recommendations across brands

Continuously test and refine strategies to improve engagement, conversion, and follower growth.

Collaboration

Partner with PR, influencers, and paid media teams to amplify campaigns.

Support broader marketing initiatives through social-first storytelling.

Liaise with stakeholders to align social strategies with product launches, events, and partnerships.

Qualifications & Experience :

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred).

4–6 years of proven experience in social media management, with at least 2–3 years in a senior / lead role.

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Social Media Manager • ZA

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