Marketing Operations Specialist

Crisis24Cape Town, Western Cape, South Africa

30+ days ago

Job description

We Are Looking For

As a Marketing Operations Specialist, you'll play a pivotal role in optimizing our marketing technology ecosystem and driving scalable campaign execution. Reporting to the Marketing Manager - Africa, you will be the steward of our Marketing Automation Platform, responsible for orchestrating email programs, managing databases, creating forms, delivering insightful dashboards, and ensuring seamless lead lifecycle management. This is a high-impact role with the opportunity to influence strategy, streamline operations, and be a key player in a forward-thinking marketing team reshaping the future of our digital engagement.

Current Tech Stack

Dynamics CRM
HubSpot Marketing Platform
Google Analytics and Google Tag Manager

What You Will Work On

Own and Administer the Marketing Automation Platform : Manage data workflows, automation rules, integrations with CRM systems, and platform governance to ensure stability and scalability

Collaborate on Martech Strategy and Adoption : Partner with digital and cross-functional teams to evaluate technology needs, drive adoption of existing tools, and ensure efficient integration across platforms

Maintain and Improve Data Quality : Monitor and enhance database health through hygiene programs, segmentation strategies, and deliverability best practices, ensuring clean, actionable data

Optimize Campaign and Lead Management Workflows : Design and implement lead lifecycle and CRM workflows that enable timely follow-ups, nurture strategies, and smooth hand-offs to Sales

Drive Reporting and Operational Insights : Support the development of dashboards, performance metrics, and marketing attribution models that help track ROI and inform decision-making

Champion Operational Excellence : Establish best practices for campaign execution, form creation, tracking, and user journeys to maximize efficiency and conversion

Turn Martech into a Revenue Enabler : Leverage automation and segmentation to enhance personalization, improve campaign outcomes, and generate pipeline opportunities

Accountability

The Marketing Operations Specialist is accountable to the Marketing Manager, Africa, for their responsibilities stated in this job description. These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of their KPIs.

Competencies

Global Data Privacy Awareness : Strong understanding of international data privacy regulations, with a particular focus on African jurisdictions

Project Management : Proven ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines

Autonomous and Proactive : Comfortable working independently in a fast-paced, hands-on environment with minimal supervision

Collaborative Communicator : A team player with excellent interpersonal skills and clear, effective communication

Agile and Resilient : Forward-thinking, adaptable, and able to reprioritize quickly in response to changing circumstances or emergencies

Team-Oriented Growth Mindset : Committed to contributing to a growing team and evolving alongside it

High Integrity : Demonstrates a strong work ethic and consistently upholds confidentiality and ethical standards

Flexible Availability : Willingness to work outside standard business hours when necessary

Innovative and Adaptable : Thrives in dynamic, open-plan environments with a test-and-learn mindset and a focus on continuous improvement

Focused on Open Environments : Ability to maintain concentration and productivity in shared workspaces

Willingness to Travel : Open to occasional business travel as required

What You Will Bring

4+ years of Marketing Operations experience, ideally in high-growth B2B companies or relevant work experience

Excellent English communication skills

Excellent understanding of digital marketing, lead generation, user experience, and customer journeys to increase and convert leads

Strong knowledge of campaign automation and CRM tools (Microsoft Dynamics)

Excellent understanding of Google Tag Manager, data analytics, and B2B customer database

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Marketing Specialist • Cape Town, Western Cape, South Africa

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