Search Marketing Specialist

Massmart City of Johannesburg, Gauteng, South Africa

Overview

The Search Marketing Specialist is responsible for contributing to the tactical execution of search marketing initiatives that enhance Massmart's online visibility, drive business objectives, and improve customer engagement. The role will develop and implement search marketing campaigns, ensure alignment with the broader paid performance strategy, monitor campaign performance, maintain quality standards, and collaborate with internal and external stakeholders to support customer and merchandise strategic initiatives.

Responsibilities

• Develop and implement search marketing campaigns aligned with the paid performance strategy.
• Monitor campaign performance and maintain quality standards.
• Collaborate with internal and external stakeholders to support customer and merchandise strategic initiatives.

Requirements

Competencies and Skills

Employment Equity Policy Requirements may be applicable. At Massmart, we are committed to fostering a workplace culture where everyone feels valued, respected, and a true sense of belonging. We believe that every employee deserves a safe environment—free from discrimination, harassment, and inappropriate behaviour—where they can thrive and perform at their best. Our policies promote equal opportunity and a culture of accountability. If you ever feel unsafe or witness behaviours that do not align with Massmart’s values, we encourage you to speak up.

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Details

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