Brand Manager

The Opportunity

The Opportunity

In this position you will be part of the Brand Activation team, which is executing the marketing strategy. You will be responsible for communicating and ensuring the correct adaptation and implementation of key marketing strategies defined by the Regional Brand Marketing Team and consistent with the Brand Activation Lead guidelines for the country. You will be the local expert on the brands and categories you are in charge of. The position will ensure effective, creative and efficient implementation of marketing plans by working with agencies, visual merchandising teams, consumer products and sales teams. Last but not least the position will act as Marketing interface with internal & external customers.

Your primary responsibilities will be to :

• Maintain constant communication with Marketing Manager and Sales team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country
• Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country.
• Responsible for pricing, following regional guidelines, and quotas in conjunction with Sales.
• Select the line by channel / customer and manage product information, validate translations and localization of creative assets.
• Drive the execution of brand retail activation plans (merchandizing strategies / planograms, tent poles and promotions, POP)
• Manage local media agency for the execution of brand marketing activities across all different media channels.
• Partner closely with Regional Brand Marketing and Communication teams, with Sales, and local partners to drive sales, revenue and market share.
• Contribute to driving customer engagement through presentations of product lines, brand plans, ad- hoc presentations to Sales team and key local customers.
• Team up with the Digital Marketing team, to combine your market knowledge with their online expertise, for optimal presence of your brands on the web.
• Continuously track and evaluate the performance of your efforts, and if necessary adapt your strategy for the future.

Qualifications

What does it take to succeed?

Minimum requirements :

What It’s Like To Work Here :

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

Who We Are :

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https / / jobs.mattel.com / and .

Mattel is an Affirmative Action / Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.

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