Marketing Specialist

The Client Success Lead (CSL) is the ultimate owner of client financial performance and the orchestrator of all marketing execution within Urban Poetry.

This is a high-impact strategic role responsible for the profitable delivery of our FULL MARKETING TAKE OVER product across a portfolio of clients. The CSL must be a seasoned marketer capable of translating complex business goals into high-impact digital campaigns.

They lead a dedicated, in-house 6-person creative and production team to enforce our SOP-mandated delivery system, guaranteeing marketing consistency, speed, and maximum financial value for every client.

Core Role Responsibilities

Financial Accountability & Marketing Strategy Ownership

• Performance Ownership : You are accountable for the financial health and long-term retention of your client portfolio, ensuring every marketing campaign is executed to achieve quantifiable ROI.
• Financial Benchmarking : Define, track, and report on primary financial metrics for all clients, including Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA).
• Your strategy must directly impact these numbers.
• Performance Optimization : Lead a Weekly Deep Dive into paid media performance, making data-driven decisions on budget reallocation, audience segmentation, and A / B testing strategy.
• Growth Scaling : Proactively initiate the Growth Scaling Protocol, pitching marketing budget increases based only on proven, profitable campaign performance.

Operational Discipline & Marketing Delivery

Marketing Execution Leader : Act as the Chief Marketing Officer for your portfolio, directing the specialized 5-person Content Team (1x Camera Operator, 2x Editors, 2x Designers) in the creation of performance-driven content (Reels, long‑form, static ads and podcasts).

Quality Assurance & Brand Compliance

Quality Assurance (QA) : Final sign‑off on all creative assets, ensuring strict adherence to client brand guidelines (CI Packs) and market best practices before any marketing collateral is launched.

Candidate Profile (Non‑Negotiable Requirements)

Compensation & Growth

Salary based on experiences and proven track record.

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