Who Are We :
A leading, global group of independent schools, offering high-quality education. With schools operating across Europe, Asia-Pacific, Africa, the Middle East and Latin America.
Who Are We Looking For :
We’re seeking a data-driven, results-oriented Conversion Rate Optimisation (CRO) Specialist to join our fast-paced digital team. You’ll thrive in this role if you’re analytical, proactive and enjoy collaborating across disciplines to drive measurable impact. You must be comfortable managing multiple projects, working cross-functionally and getting hands-on when needed. This position reports to the Senior Web and CRM Product Manager.
What Will You Do :
- Lead CRO initiatives across our global web platforms and online schools, with a strong focus on improving mobile UX and leveraging emerging technologies
- Collaborate with performance marketing teams to align ad copy, visuals and landing page experience
- Create and manage iterative testing plans for paid media channels (Google, Meta, LinkedIn) to enhance ad efficiency and conversion performance
- Analyse user behaviour using tools like Google Analytics (GA4) and Hotjar to identify key improvement opportunities in the conversion funnel
- Plan, support and execute A / B, multivariate and split tests in partnership with the website management team
- Ensure all CRO strategies are optimised for mobile, desktop and various browsers
- Work closely with regional marketing leads to measure the impact of offline campaigns on digital performance
- Partner with the CRM team to test and refine email marketing flows for improved engagement and conversion
- Stay informed on the latest trends, tools and benchmarks in CRO and digital marketing
What Will You Need :
3–5 years of experience in a dedicated CRO or related digital optimisation roleProficiency in CRO platforms like Google Optimize, Optimizely, or similarStrong command of analytics tools such as Google Analytics (GA4) and HotjarProven experience in A / B and multivariate testing including test design, implementation and analysisSolid understanding of UX / UI design best practicesAbility to analyse and interpret data confidently, with advanced Excel skillsExperience optimising landing pages for paid media performanceFamiliarity with paid media KPIs (CTA, CPC, CPA, ROAS)Excellent communication and cross-functional collaboration skillsConfidence managing tests and campaigns across various stages of the user journey for multiple brands