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Senior Marketing Specialist

Senior Marketing Specialist

VirtuHireZA
14 hours ago
Job type
  • Remote
  • Quick Apply
Job description

You build and run smart Go-to-Market systems that don’t rely on luck — but on data, structure,

and hyper-personalized communication. You know exactly how to build a strong pipeline within a

clearly defined ICP, delivering the right message, at the right time, through the right channel.

For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM)

programs that connect marketing, sales, and tech into one performance-driven machine. You’ll

collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results :

more leads, more deals, more impact.

Day-to-Day Tasks :

  • Generate high-quality prospect lists for the commerce team.
  • Set up lead generation (ABM) campaigns for Every Day.
  • Help shape GTM strategies for clients based on strategic sessions and team input.
  • Build and optimize outreach flows in Clay, LinkedIn, or similar tools.
  • Manage lists, segmentation, enrichment, and trigger-based workflows.
  • Write personalized outreach messages (email, LinkedIn).
  • Monitor engagement, open and reply rates, meetings, and pipeline progression.
  • Work within the CRM system Orbit / Teamleader.

Requirements

Key Responsibilities :

  • Develop and execute Go-To-Market strategies (for Every Day and for clients).
  • Independently define strategy, set up, monitor, and optimize campaigns in collaboration
  • with the commerce and campaigns teams.

  • Co-develop GTM / ABM strategies for clients.
  • Translate ICPs and market insights into data-driven account selection and outreach.
  • Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar.
  • Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored
  • to buying groups.

  • Work with intent data, CRM signals, and enrichment tools to spot opportunities early.
  • Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and
  • revenue impact.

  • Collaborate closely with the internal sales and marketing teams (Team NL handles client
  • contact).

  • Contribute to knowledge sharing and innovation around modern GTM and ABM strategies
  • within the team.

    What You Bring :

  • Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations.
  • Proven experience building scalable ABM systems — not just running standalone
  • campaigns.

  • Strong understanding of data-driven segmentation, ICP definition, and account
  • prioritization.

  • Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly.
  • Analytical and commercially minded — you know the balance between automation and
  • genuine personalization.

  • You’re fluent in the languages of both marketing and sales.
  • Bonus : experience working in an agency environment and with B2B sales cycles.
  • Bonus : experience in Dutch clients / market / language.
  • You’ll Succeed in This Role If You :

  • Deliver demonstrably high-quality (within ICP) leads for Every Day.
  • Deliver demonstrably high-quality (within ICP) leads for clients.
  • Bill at least 80–90% of your hours on client work.
  • Benefits

    Strategic & High-Impact Role : You will be responsible for developing and executing Go-To-Market strategies and building scalable ABM systems that drive results.

    Focus on Core Craft : You can focus on your craft (building smart systems) because Team NL manages client contact.

    Cutting-Edge Technology : There is a requirement and focus on working with AI (Artificial Intelligence) and using a modern digital toolkit including Clay, Instantly, and LinkedIn Sales Navigator.

    Flexible Work Hours : The position is listed as 32-40 hours per week.

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